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The best defense against hectic yet unproductive days is a good offense in the form of a daily planning ritual. This article will walk you through how to plan your days for calmer, more focused productivity that brings you closer to your goals. While planning your day should only take 10-15 minutes, the underlying strategies to meaningfully craft a day with intention are worth exploring in full. Make regular planning a habit oThe threat from competitors is largely a matter of size. Your biggest competitors will be the biggest brands in the market. Even if you think they’re in a different segment.
For example, a goal for an event might be to host an annual 3-day conference for SEO professionals on June 22nd. A success metric for that goal might be having at least 1,000 people attend your conference. It’s both clear and measurable. Free cross-functional project template Step 3: Clarify stakeholders and roles It’s not uncommon to need to experiment and try a few iterations of daily planning before we land on the method that actually lead to getting more done.
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As a balm against hectic days that pass without progress, they introduce the concept of the “Highlight”: A final word – art and not science SETTING OBJECTIVES ‘If you don’t know where you are going, any road will take you there’ Lewis Carroll ONE app_quote_featured]“The first step...is deciding what you want to make time for. Every day, you’ll choose a single activity to prioritize and protect in your calendar.”[/app_quote_featured]
This is something we seem to be coming across more nowadays: marketing objectives that have lost their grip on reality. Interestingly, the bigger the client, the worse this syndrome appears to be. January 1 - December 31: Content will be written by Brandon and Jamie, and edited by Nate, throughout the year
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So, they trash among other things CRM and loyalty programs, most quantitative and pre-test research, and the bulk of social media and digital marketing. That’s just a random selection. We soon noticed something. Our brand had lost market share to its doppelgänger. But more interestingly, both brands had been losing market share for years to a host of smaller competitors. These together now accounted for a bigger market share than either ‘market leader’.
It’s particularly annoying because they “advise” you to be open-minded and consider multiple scenarios and contexts, then promptly don’t follow their own advice.Surprisingly, our brand’s marketing team hadn’t noticed. They were so focused on their immediate rival they failed to spot the little brands stealing their customers; the other brand probably suffered from the same blinkered view. If you’re struggling to select what your Highlight or top priority for the day might be, Knapp and Zeratsky suggest this simple heuristic:
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