Nike: Better is Temporary

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Shoe Dog is a real-life story of passion, perseverance, belief, loyalty and teamwork with a lot of heart. I highly recommend this book to anyone who loves biographies. More so for budding or even seasoned entrepreneurs, sneaker or athletic shoe fans, and especially for runners, athletes or just sports fans in general. And if you are a fan of Nike, what are you even waiting for?!The best part about the book is that it's hard to stop reading in between. Yes, that's right. For a non-fiction autobiography, it's awesome to read something that's been written this well which felt like I was reading a fast-paced novel worried about our clueless main character. The risks are high yet what matters is we do not stop trying. And here, not just trying but learning things and going for the same goal using different plans that's might most possibly work out the best. I liked learning about the origins of a company I’ve loved and supported for most of my life, and seeing how certain products came to be. I would’ve enjoyed a little more on the endorsements and relationships with athletes in the 90s and 2000s, like Jordan, Tiger, Lebron, etc. but the majority of the book is set well before this timeframe. Before Nike became what it is today, it was Blue Ribbon Sports, being run out of Phil’s parents’ home in Oregon. Like most successful companies, there were many challenges and growing pains. I admire people who continually have the strength to overcome such obstacles and keep pursuing the vision they believe in. It’s daunting and much easier said than done! It was interesting to read about the other key players who helped craft Nike’s culture and footprint too. Sam Grawe is a writer, editor, creative director, and brand consultant based in the San Francisco Bay Area. He was previously global brand director for Herman Miller, where he lead integrated brand marketing and communications across a variety of platforms and media. Prior to this, he served as editor-in-chief of Dwell magazine.

The whole book got me anxious the entire time worried about the anxiety he and his partners had to deal with. But also, it gave me time to consider things that are inevitable to build a business. And not just business, but some things we need to reconsider when it comes to our lives and for people who want to change their lives.

AFROSURF

Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports I’d never witnessed anything quite like that race. And yet I didn’t just witness it. I took part in it. Days later I felt sore in my hams and quads. This, I decided, this is what sports are, what they can do. Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and in that convergence, in they transference, is the oneness that the mystics talk about.” Just keep going. Don't stop. Don't even think about stopping until you get there, and don't give much thought to where "there" is. Whatever comes, just don't stop."

No, he isn't exactly clueless but his life during the 1960s sounds clueless with the extreme personalities he had to deal with. It's business that was booming and crashing. It's now or never it seems. It's do or die it tells.The book is filled with vibrant photographs of some of the best Nike products and the stories behind them. From the Air Force 1 to the Air Jordan, the book captures the spirit of Nike and its cultural impact. It’s a great way to learn about the history of the brand and how it has grown over the years. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.

I don't think any of that is really a spoiler because it can also be found by doing a simple google search. I just never did. Phil Knight tells all youngsters the method to choose their career when standing perplexed at the crossroads of their lives. He shows us the importance of following your heart. He tells us it is vital to follow your passion instead of compromising for practicality. Combining 500 colour illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come. As a long-time lover of Nike, it was only matter of time until I read Shoe Dog by Phil Knight, Nike’s founder. I was pretty sure I’d enjoy this one and I was right, I really liked it!Motivation on spot. Enjoyed it. Once you start reading this one, pray you could stop in between. It was a real struggle for me. I just couldn't stop reading it. From the late 1980s Nike steadily expanded its business and diversified its product line through numerous acquisitions, including the shoe companies Cole Haan (1988; sold in 2012) and Converse, Inc. (2003), the sports-equipment producer Canstar Sports, Inc. (1994; later called Bauer and sold in 2008), and the athletic apparel and equipment company Umbro (2008; sold in 2012). In 1996 the company created Nike ACG (“all-conditions gear”), which markets products for extreme sports such as snowboarding and mountain biking. In the early 21st century Nike began selling sports-technology accessories, including portable heart-rate monitors and high-altitude wrist compasses.