Marcel Bich’s legacy extends beyond pens, as he’s equally celebrated for conceiving the BIC boy, the brand’s memorable advertising mascot. a b c d Fletcher, Alan, ed. (2006). Phaidon Design Classics – Volume 2 (1. publ.ed.). London: Phaidon Press. ISBN 0-7148-4399-7.

Bich invested heavily in advertising, hiring poster designer Raymond Savignac in 1952. That year Bic won the French Oscar de la publicité award for advertising. [2] In 1953 advertising executive Pierre Guichenné advised Bich to shorten his family name to Bic as an easy-to-remember, globally adaptable trade name for the pen, which fit in with product branding trends of the post-war era. [5] Early Bic advertisements in France referred to the Cristal as the "Atomic pen". [6] Throughout the 1950s and 1960s, the Bic Cristal's writing tip and ergonomic design helped shift the worldwide market for pens from fountain pens to ballpoints. A Brief History of Flame: The Story of the Everyday Lighter". sharrowmills.com . Retrieved 15 September 2023. Tank, Aytekin (24 January 2020). "This Entrepreneur Pitfall is a Primal Impulse". Entrepreneur . Retrieved 27 May 2021. Machine translation, like DeepL or Google Translate, is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia.

Custom Pens Bulk,Custom Soft Touch Pens with Name,Custom Party Favors,Student Gift,Teacher Gift,Best Friends Gift,Christmas Gift

Key Takeaways The BIC 4-Color Pen was created in 1970 and initially seen as a novelty, but gained popularity for its utility and affordability. It is a favorite among students, nurses, journalists, and others for color-coding purposes and organizing tasks. The inventor of the BIC 4-Color Pen, Marcel Bich, is not widely known, and the pen’s design has become synonymous with the brand. The BIC 4-Color Pen has a loyal following, evokes strong attachments, and has been a popular choice for over 50 years. The Birth of the BIC 4-Color Pen In 1942, Marcel Bich and his partner, Édouard Buffard, set up a business creating writing instrument parts in a factory in the Paris suburb of Clichy, where they began production of pen holders and pencil cases. [4] Marcel Bich bought the patent for the ballpoint pen from Hungarian inventor László Bíró, and using Swiss watchmaking tools, he devised a manufacturing process that produced stainless-steel balls for the tip of the pen. [5] Bich soon perfected the design of the ballpoint pen, and the Bic Cristal ballpoint pen became the company's first product in 1950. [6] [7] The Bic Cristal has sold over one hundred billion units since its launch in 1950. [8]a b c Lemon, Michael (28 April 2015). "Bic Cristal Pens | The World's Most Popular Pen". OSU.EDU. Ohio State University . Retrieved 26 March 2017.

The influential Vogue Magazine spotlighted the pen as an essential fashion item, boosting its prestige in the style industry.In December 2015, BIC acquired 100 percent ownership in Cello Writing, India, and the company was renamed as "BIC Cello (India)". [21] Cello was founded in 1995 and, as of December 2015, is India's largest manufacturer and distributor of writing instruments. [22] In 2019 BIC inaugurated a new facility located in Nairobi, Kenya, which serves the East Africa region. [23] As of May 2021, BIC has over 25 factories around the world. [5] BIC's global headquarters remains in Clichy, outside of Paris, France. Its U.S. headquarters are in Shelton, Connecticut. [24] Starting with a glimpse into the fascinating manufacturing journey of the renowned 4-Color Pen, each step of the procedure is as fascinating as the writing marvel it produces. This process, unchanged for half a century, is an industry-held secret. Operations occur in a factory nestled in the Paris region. Choosing the Right Material