KAT VON D Go Big or Go Home Mascara - Full Size 0.33 oz

Product Information

This mascara definitely took a couple swipes for me to start noticing a difference, and unlike most mascaras I use, it added more volume than length. On mornings when I don't have time for a full face of makeup but still want to look awake, I'll definitely be reaching for this. If the formula is too heavy, lashes droop during the day, and we wanted yours to be as good when you go home as when you first apply. According to a press representative for the brand, Von D's departure won't have much effect on the rest of the brand's current staff or its creative processes.

This long-wear mascara has a smooth texture that glides onto lashes for big, blown-out volume, delivering an eye-opening effect that lasts all day without smudging.It personally takes more swipes than I'd like (I think that's because the formula is drier), but the trade-off is it doesn't smudge under your eyes. Founded in a world-renowned tattoo studio, rooted in fearless beauty, and with a famously non-conformist spirit, KVD Beauty began a revolution with their tattoo-inspired makeup. Fiercely proud of their 100% vegan and cruelty-free ethos, none of KVD’s ingredients or products are *ever* tested on animals.

Kendo, the beauty incubator responsible for Marc Jacobs Beauty, Bite Beauty, Ole Henriksen, and more, is now the brand's sole owner. I like thick, long lashes—we're talking falsie-level big—and after a few swipes, this wasn't doing it. Water, Ammonium Styrene/Acrylates Copolymer, Butylene Glycol, Alcohol, Beheneth-30, Phenoxyethanol, Acrylates/Octylacrylamide Copolymer, Methylparaben, Polyglyceryl-3 Disiloxane Dimethicone, Propylparaben, Sodium Hydroxide, Disodium EDTA, Black 2 (Ci 77266) (Nano).KVD Vegan Beauty is being led by the same people that built the global empire with Kat and helped create the products, programs, and events that you know and love.

High-performance makeup, bold creativity and limitless self-expression is the name of the game for this artistic brand. I feel like I've stepped away from it a lot, partially on purpose, and the other part of it is, obviously, I just — after having the baby, and then I wrote an album years ago, and I was supposed to release it last summer, and then I got pregnant.As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the spring, followed by an international tour. With waterproof long wear, ink-like pigment and needle-sharp precision, Tattoo Liner is still the uncontested holy grail of liquid eyeliner. Kat Von D's former makeup line is rebranding for the second time in two years — and the celebrity tattoo artist doesn't seem to be a fan of the change.