Emotion by Design: Creative Leadership Lessons from a Life at Nike

Product Information

Jurásová K, Špajdel M. Development and assessment of film excerpts used for emotion elicitation. Act Nerv Super Rediviva. 2013; 55: 135–40. McMakin D. L., Santiago C. D., & Shirk S. R. The time course of positive and negative emotion in dysphoria. J Posit Psychol. 2009; 4: 182–192. pmid:20190879 Parsons, Talcott/Edward A. Shils (Hrsg.) (1951): Toward a General Theory of Action. Cambridge: Harvard University Press.

Kocyba, Hermann (2000): Der Preis der Anerkennung. Von der tayloristischen Missachtung zur strategischen Instrumentalisierung der Subjektivität der Arbeitenden. In: Ursula Holtgrewe/ Stephan Voswinkel/ Gabriele Wagner (Hrsg.), Anerkennung und Arbeit. Konstanz: UVK, S. 127–140. von Leupoldt A, Rohde J, Beregova A, Thordsen-Sorensen I, zur Nieden J, Dahme B. Films for eliciting emotional states in children. Behav Res Methods. 2007; 39: 606–609. pmid:17958174

I’ll recommend this book to those who are interested in the ways in which organisations make their way in the world. It isn’t a corporate biography and can at times be technical. But its readership shouldn’t be limited to those with an interest in marketing. It’s for those who want to get things done in their workplace and empower their teams. Who want to, to coin a phrase, just do it. With the data reported in each study, we used the Comprehensive Meta-Analysis program (Version 2; CMA; [ 63]) to estimate effect sizes for affective reactions generated by film induction. First, we attempted to explain heterogeneity by including moderator/independent variables. We assessed for the possible presence of heterogeneity across studies by using the Q test for heterogeneity and the I 2 index, which describes the percentage of heterogeneity. Heterogeneity was considered low, moderate or high, based upon values of 25%, 50% or 75%, respectively. Second, when these statistics reported heterogeneity in effect sizes, we conducted analyses to calculate Hedges’ g under the random-effects model, which takes within-study variance, sampling error and between-studies variance into account. We used Hedges’ effect size as the main effect size measure, considering 0.2 a small effect size, 0.5 medium, and 0.8 large. The effect sizes were expected to be negative. For the studies using the dimensional model to measure the valence of emotions evoked by negative stimuli (n = 27), we inverted the scores so that the effect sizes would have the same sign in all the studies. To this end, we inverted both responses to the neutral stimulus and the responses to the negative stimulus using the following formula: lower limit of the scale–value of the stimulus + upper limit of the scale. This is because we calculated effects sizes from the neutral mean score of each study to identify the effectiveness of the induction method. We compared this neutral mean score with the negative mean score and the positive mean score. To do this, we obtained the mean negative affect scores in the neutral condition and compared them with the mean negative affect scores in the negative condition. In the same way, we obtained the mean positive affect scores in the neutral condition and compared them with the average positive affect scores. Enriching public spaces will not banish loneliness from cities, but it could help by making residents feel more engaged and comfortable with their surroundings. “Living among millions of strangers is a very unnatural state of affairs for a human being,” says Ellard. “One of the jobs of a city is to accommodate that problem. How do you build a society where people treat each other kindly in that kind of setting? That is more likely to happen when people feel good. If you feel positive you’re more likely to speak to a stranger.” Gonschorrek, Ulrich/Esther Berg (2002): Emotionales Management. Erfolgsfaktoren sozial kompetenter Führung. Frankfurt a.M.: Frankfurter Allgemeine Buch.

Effect on LPC of negative and high-arousal words, while LPC was not affected by arousal-related words alone. Reported the importance of valence and arousal in emotion-related ERP effects. Jenkins LM, Andrewes DG. A new set of standardised verbal and nonverbal contemporary film stimuli for the elicitation of emotions. Brain Impair. 2012; 13: 212–27. Ehrenberg, Alain (2004): Das erschöpfte Selbst. Depression und Gesellschaft in der Gegenwart. Frankfurt a.M./New York: Campus.

Open Access - Link to us!

Vianna EPM, Tranel D. Gastric myoelectrical activity as an index of emotional arousal. Int J Psychophysiol. 2006; 61: 70–6. pmid:16403424 Honneth, Axel (Hrsg.) (2002): Befreiung aus der Mündigkeit. Paradoxien des gegenwärtigen Kapitalismus. Frankfurt a.M./New York: Campus. Velasco C, Bond A. Personal relevance is an important dimension for visceral reactivity in emotional imagery. Cogn Emot. 1998; 12: 231–42.

Positron emission tomography is another functional neuroimaging tool that maps CNS physiology and neural activation by measuring glucose metabolism or regional cerebral blood flow (rCBF). PET uses positron-emitting radionuclides such as 18F-fluorodeoxyglucose (FDG) and positron-emitting-oxygen isotope tagged with water ([ 15O] H 2O), etc. This technique identifies different neural networks involving pleasant, unpleasant and neutral emotions ( Lane et al., 1997). It thus far appears that increased rCBF in the mPFC, thalamus, hypothalamus, and midbr Greg oversaw NIKE’s brand communications and experiences as NIKE was solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. His role in the rise of marketing and design through that period was recognized in 2015 when Fast Company named him one of the Most Creative People in Business. He’s also been recognized for his transformative leadership in the industry through the Business Insider’s 50 Most Innovative CMO’s and AdAge’s Power Players annual lists. Wegener DT, Petty RE. Mood management across affective states: The hedonic contingency hypothesis. J Pers Soc Psychol. 1994; 66: 1034–48. pmid:8046576 Desmet, P.M.A., Hekkert, P., Jacobs, J.J. (2000). When a car makes you smile: Development and application of an instrument to measure product emotions. In: S.J. Hoch, R.J. Meyer (Ed.), Advances in Consumer Research, 27, 111-117. For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand.According to Don Norman, reflective processing is the only conscious form of processing. This process involves the active consideration of a product, encompassing how it relates to us personally, its place in our wider environment, and how it reflects upon us to own and use it. Reflective design is, therefore, concerned with how users rationalize and intellectualize a product according to highly personal and subjective factors (Norman, 2004). At this level, people might ask how the product fits in with their current self-image, whether it reflects upon them in a positive or negative way, whether they would be able to tell a personally meaningful story about it, and whether it would enable them to connect with other people. Know your users