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They offer a range of products to help maintain healthy teeth and gums, including toothpaste, mouthwash, and toothbrushes. Each product is designed to work together to improve oral health and prevent gum problems. Their toothpastes also have antibacterial properties that help protect teeth from germs and cavities, and anti-plaque properties to prevent the buildup of yellowish coating on the teeth. I’ll simply say as much, our expert has the cleanest, healthiest, and probably the fairest teeth of them all following their period of toothpaste testing. They were all presented with a list of branded toothpaste and a time frame of 14 days (about two weeks) to test them all out. We kept a few specific criteria in mind, the most basic ones being tooth sensitivity, value for money and taste. However, a fourth criterion was also added later – sustainability. So, here is our list of the best brands to buy your toothpaste from to sustain that pearly white, confident smile throughout the day. Sensodyne is a popular toothpaste brand that’s specifically designed for people with sensitive teeth. It’s formulated to provide relief from tooth sensitivity, which can be caused by factors such as hot or cold temperatures, acidic foods, and brushing too hard. Embark on a journey through time, beginning with the dawn of oral care in India, where the humble Neem tree stood proud as the powerful purveyor of dental health.
Before the entry of Patanjali into the market, the family category was holding on to its rank as the most valued category of toothpaste, with a market share of over 35 percent. However, the emergence and the sudden prominence of ayurvedic and herbal toothpastes have shifted the market trends in India, pushing the family category to 32 percent. Patanjali and Dabur together hold over 75 percent of the toothpaste market share in India. MNCs such as CPIL and HUL lost their market shares to domestic players in the market, which also led to the introduction of the Ved Shakti Portfolio (CPIL) to recover the lost shares. Toothpaste Buying Guide How to choose the best toothpaste? Vicco commercials have been around for ages, and it is unlikely that you haven’t hummed the jingle. Vicco markets its toothpaste as an “Ayurvedic medicine for gums and teeth” and has turmeric as its main ingredient. We all know turmeric has excellent anti-inflammatory properties. The other ingredients of Vicco Vajradanti toothpaste make it an excellent choice for people looking for the best natural toothpaste. The toothpaste industry in India boomed after 1975 when Colgate and Hindustan Unilever’s Close-up were the leading players. The industry is increasing every year, and many new players keep entering the market. The oral hygiene industry beat the locally made powders and natural herbs that were earlier used to clean teeth. Let us take you through the top toothpaste brands in India. 1. Colgate
What is an SLS Free Toothpaste and Why Is It Good For You?
The brand’s products are clinically proven to be effective and are trusted by millions of people around the world for their oral care needs. Throughout the years, Colgate has grown to be synonymous with toothpaste in most minds. It has a stronghold on the Indian market and experienced a huge milestone in 1999: when it became the highest selling brand in the world! The reasons for their growth can be attributed to the expansive range of toothpastes available, all tailored to suit distinctive needs that differ from the consumers aged from young adults all the way down to children.
Perfora is a popular toothpaste brand that has been trusted by consumers for years. With its unique formula, Perfora promises to provide effective cleaning and protection for teeth and gums. The toothpaste contains fluoride, which helps prevent cavities and strengthens tooth enamel. Toothpaste is considered a liquid, which means it must be put in a clear, plastic bag when flying in carry-on luggage. Dant Kanti is prepared using herbal ingredients and easily qualifies as a local Indian toothpaste to fight dental problems such as tooth decay, yellow teeth, cavities, painful, swollen and bleeding gums, and bad breath. Since its launch in 1992, Pepsodent has set the standard of being the benchmark for oral care in India. It is another brand under the of the conglomerate, Unilever. Their toothpastes use herbal ingredients, including triclosan, zinc and micro granule formula giving you fresher breath, germ-free teeth and strong gums.Close-up has an interesting line of variants like Deep Action, Whitening Gel, Active Gel, Zinc-menthol Gel, and others. Sensodyne is considered the best toothpaste brand for sensitive teeth in India. It provides relief from tooth sensitivity, and its gentle formulation is suitable for daily use. Sensodyne toothpaste is recommended by dentists worldwide and is available in different variants to cater to specific oral care needs.
Their products are gentle on teeth and gums. The brand’s toothpaste contains fluoride to strengthen teeth and protect against cavities, while also being gentle enough for daily use. Their marketing campaign is one of the most successful ones in India, with their push towards the thrill and joy of getting closer, hitting their target audience well. With gold-standard reinforcements like Colgate, Pepsodent, and Sensodyne at our side, we shall leave no tooth unturned in our pursuit of oral excellence. Their formulation includes natural ingredients such as mint and tea tree oil to freshen your breath and promote healthy gums. The toothpastes’ refreshing taste and long-lasting effects make it a go-to choicefor maintaining oral hygiene.
Top Toothpaste Brands in Terms of Market Share
People suffering from bleeding gums specifically benefit from using Himalaya Complete Dental Care Toothpaste. Glister is a popular toothpaste brand known for its advanced dental care formulas. Its ingredients include fluoride, which helps prevent tooth decay and strengthens enamel. Glister also contains gentle abrasives that remove surface stains and leave teeth looking brighter. The brand is committed to providing quality oral care products that promote healthy teeth and gums.
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