Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

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In some cases, the idea to create a product comes after you’ve failed to find one on your own. Starting a business may be done for many reasons. Some want to share their talents and help others. Some want to leave a legacy. While others simply want to make enough money to support themselves. Crushing It” by Gary Vaynerchuk is a 2018 business book that shows you the steps to turn your passion into a career. It was a sequel to the author’s 2009 best-selling book “Crush It!.” that encourages readers to create a personal brand online. Since the internet has evolved so much in less than a decade, he felt compelled to update his original book. People nowadays are just too busy to read or watch films when they have time. Because, well, they never do: most of the time they’re doing something else. School and the nine-to-five grind are not going anywhere… People are so scared they’ll be wasting time if they try to build a business, even when their time isn’t valuable.”

We have seen a tremendous surge in business, be it of any kind, in the last two decades. With this growth comes the companion-competition. When this is a boon for the economy, it's not the same for a new entrepreneur. The time that a new enterprise takes to reach the break-even point has increased to twice or three the earlier and many quits trying before that. Socialites, celebrity progeny and reality-TV stars have been doing it for years. Now it’s everyone else’s turn to learn how to get paid to do something they were going to do for free anyway.” As we said above, things are changing fast today, so it’s your mistake if you get too comfortable on one platform and stop developing solid skills on the others. Commit to ignoring every single voice that threatens to undermine you. If it’s your mom, find a respectful way to tell her you want her love but not her opinion. If it’s your friends, tell them you are grateful for their concern but they have to choose to support you or f*** off.” While it can be hard to pinpoint why some influencers build attractive, lucrative personal brands that succeed beyond their wildest expectations,” notes Vaynerchuk at the beginning of the second chapter, “it’s not hard to figure out why so many who attempt to do it fail.”

And he says that there are no more than eight things worth caring about: the right intent, being authentic, being passionate about your job, being patient, being fast, hard work, being attentive to new trends and creating high quality and consistent content. Conquer the Three Fears Which Prevent You from Becoming an Entrepreneur

So, center your activities around these three altruistic values: a commitment to service, a desire to provide value, and a love of teaching. Direct-messaging, i.e., “reaching out directly to people and offering something of value in return for their attention, a strategy that requires an unbelievably long grind.” First, Gary does a very good job in explaining what each media is for. I think that some of them I really understood better (or for the first time) thanks to him. Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. The tips on how to use social media platforms well were closest to useful but not deep enough. ‘Create good content and be patient’ is pretty much all you’ll get out of it.

You may publish your own books, start your TV show, and conduct a radio talk show or podcast. The sooner you get started, the sooner you can convert your passion into a source of income.

I’m sure a lot of people would agree that we live in strange times. But do they have to be so strange that Area 51 is making headlines? And what’s this about fish the look like aliens. September’s Words in the News explain all. If you’ve watched Dead Poets Society, you already know that this is where not only business, but actual, authentic life begins: with passion. Along the way, some people will continually tell you not to do certain things. But Gary says the only judge and jury you have to deal with is yourself. StoryShot #3: Personal Branding Is A Need, Not A ChoiceCreating your personal brand opens countless channels you can use to talk about any topic that inspires you – while you get paid for it. But it won’t come easily. First you must identify and use your skills. Making lots of money requires working nonstop. You can’t copy anyone; you must find your own path and use the principles of personal brand-building to build a following. Three reasons: 1) it’s the young people’s network; 2) it’s where the influencers are mostly; and 3) it’s where you can send them a private message. Fear of wasting time” – If you don’t spend all your time doing something productive that you love, you won’t be afraid to waste time. Stop watching TV, playing video games, golfing or engaging in any other leisure activity – and build your business. Social media influencers are facing a lot of competition now. Some people are even taking it to toxic levels. The author is telling us about the mistakes that the influencers are continuously making every day.

For readers not familiar with the earlier book, CRUSHING IT! includes a summary of the Crush It principles. I found this a valuable section, especially since I wasn’t familiar with the first book. The author boils it down to a pretty short list: “What really matters is a pretty short list: intent, authenticity, passion, patience, speed, work, and attention.” The author then discusses in detail each of these aspects. When it comes to professional opportunities,” Vaynerchuk notes, “this is the best time to be alive in the history of humankind.”Gary became a brand on YouTube when he started discussing wine in everyday language. After over a thousand episodes, he was known as “the lovely, obnoxious man who talks about wine.” As we’ve already mentioned in our summary of the first chapter, TV’s got nothing on YouTube, the video platform so big you should not even think about ignoring.