PÜR Fully Charged Magnetic Mascara, Waterproof Mascara, Utilises Magnetic Technology To Add Lift, Volume And Definition To Your Lashes, Gluten-Free, Cruelty-Free

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Exactly! Organics Eye Makeup and Mascara Remover is EWG Verified and made in the USA – view on Soap for Goodness Sake Park S, Jeong SY, Nam YH, et al. Fatty Acid Derivatives Isolated from the Oil of Persea americana (Avocado) Protects against Neomycin-Induced Hair Cell Damage. Plants (Basel). 2021;10(1):171. Published 2021 Jan 18. doi:10.3390/plants10010171 Vitamin B5, also known as Panthenol | Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes Vincent Oquendo is a celebrity makeup artist, whose client roster includes Jenna Ortega, Lily Collins, and Hailey Bieber

In 2019, we also created the Allure Clean Standard as our own guideline for navigating the clean beauty space. Any product or brand that's deemed "clean" by our editors is free of 15 ingredient classes: parabens, phthalates, sodium lauryl sulfate or sodium laureth sulfate, cyclic silicones, polyethylene or polypropylene (microbeads), aluminum salts, formaldehyde, hydroquinone, PEGs, triclosan, talc, mineral oil, petrolatum, formaldehyde, and toluene. As many of us become more conscious of what we're putting in our bodies, we're also turning to clean makeup brands as we're becoming more aware of what we're putting on our bodies. While the performance of these cosmetics used to pale in comparison to products from our favorite makeup counters, there are many 100% plant-based makeup brands creating products that are richly pigmented, apply beautifully, and wear as well as their more synthetic competitors. You may already be using some of them without even realizing they're labeled as clean or natural beauty. Crafty789 Not for me Sadly, this is not for me. Found it gave me bloodshot eyes. I must be too sensitive for it. I did have to wipe the brush to give a better application. I want vegan or cruelty free cosmetics now. But I'll have to find another mascara. Gad HA, Roberts A, Hamzi SH, et al. Jojoba Oil: An Updated Comprehensive Review on Chemistry, Pharmaceutical Uses, and Toxicity. Polymers (Basel). 2021;13(11):1711. Published 2021 May 24. doi:10.3390/polym13111711

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Keita Moore is a celebrity makeup artist whose clients include Yara Shahidi, Janelle Monae, Iman, and more Formulated Without: Aluminum Free, Formaldehyde Free, Gluten Free, Lead Free, Mineral Oil Free, Paraben Free, Paraffin Free, Petrolatum Free, Phthalate Free, Silicone Free, Sulfate Free, Talc Free.

One key downside to this mascara seems to be a short shelf life – just two to three months. In some ways, this is a good thing as it means there are no synthetic preservatives, but it would be nice if they included a natural preservative such as vitamin E or vitamin C to extend the life of the product. Cosmetic chemist Ginger King tells Allure that though there isn't much regulation on the term "natural" in the beauty industry, a more accurate term might be "natural-based," as long as the bulk of the ingredients are naturally derived. "The true naturals have seals like COSMOS Natural or Ecocert — European organizations that allow up to five percent synthetics," King explains. Lin TK, Zhong L, Santiago JL. Anti-Inflammatory and Skin Barrier Repair Effects of Topical Application of Some Plant Oils. Int J Mol Sci. 2017;19(1):70. Published 2017 Dec 27. doi:10.3390/ijms19010070 Clean beauty' is a much better term for the consumer as the products are non-toxic and still effective," says King. "'Non-toxic' means free from undesirable ingredients listed by the Environmental Working Group." She adds that this is better than claiming 'natural' or 'organic' as they are products that perform without compromising safety.Pavlačková J, Egner P, Slavík R, Mokrejš P, Gál R. Hydration and Barrier Potential of Cosmetic Matrices with Bee Products. Molecules. 2020;25(11):2510. Published 2020 May 28. doi:10.3390/molecules25112510 Ingredients aside, another key benefit is that many products, if not all, contain ingredients that are ethically sourced and cruelty-free. As consumers, it's never been more important to prioritize what we want in our makeup — and our money talks. Rejuva Minerals Mega Lash Mascara is a vegan-friendly formula that is free from parabens, soy, gluten, and GMOs, as well as titanium dioxide and mica. It is EWG Verified and rated Clean in the Think Dirty app. It was also voted runner-up in the 2018 Dirty Thinkers’ Choice Award and is made with some organic ingredients. It is available in Midnight or Coffee Bean and is water-resistant but not waterproof.