Kellogg's Pink Flavour 30 Less Sugar 480g, Coco Pops Strawberry & White Chocolate, 480 Gram

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The new addition follows the successful release of White Choc Coco Pops in 2019, with more than three million boxes flying off shelves in the first six months alone. When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour. We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast.”

Harriet Oakes, activation brand manager from Kellogg’s said: "We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink.

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When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour. NewFoodUK shared the new release with their 90,000 followers on Facebook with the post being shared over 1200 times attracting over 1700 comments. Made at Kellogg’s Manchester factory, the all-new pink Coco Pops combine the flavours of smooth white chocolate and juicy strawberries. Kellogg’s has announced the launch of new limited-edition strawberry and white chocolate flavoured Coco Pops in the UK.

Meanwhile, McVitie’s now does ‘fully coated’ chocolate biscuits that are perfect for dunking into a cuppa. In 2017, Kellogg’s reduced sugar in its original Coco Pops by 40% to help British consumers make healthier breakfast choices. The company claims that the new pink Coco Pops contain 30% less sugar than other chocolate flavoured toasted rice cereals. We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink,” says Harriet Oakes, activation brand manager from Kellogg’s.

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Kellogg UK has been operating in Manchester since 1938, when it opened its Trafford Park based factory – now Europe’s largest cereal factory. And while the strawberry and white chocolate cereal contains no artificial colours or flavours, it will turn the milk pink, promise Kellogg’s.