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REDKEN Acidic Bonding Concentrate Shampoo, Sulphate Free for a Gentle Cleanse, Strengthens Bonds, Repairs Damage & Protects Colour Treated Hair, 300ml

£2.88£5.76Clearance
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About this deal

Brushing test. Acidic Bonding Concentrate Shampoo, Conditioner and Leave-in Treatment vs classic shampoo on bleached hair.

The products are formulated with citric acid, which leaves it with an absolutely lovely, light citrus scent. I’m pretty sensitive to smells in my products, and this is one of my favorites I’ve come across in that it smells great but isn’t too overpowering in any way. The main benefit of bond-building products is that they repair broken links in the hair’s cortex, providing increased strength and resilience to damage — from heat styling and colouring — which can help to reduce split ends, breakage, dryness, tangles and frizz.” Who needs hair repair treatments? Nicole Petty, hair expert at Milk + Blush, has noticed a dramatic rise in the popularity of hair bond builders in recent years. “Designed to chemically repair strands damaged by bleach, heat, and styling, they’re a step up from regular hair masks and products that only improve the hair’s surface,” she says.I know what my hair looks like when it’s bad: limp, flat, oily, and dull. It has trouble motivating itself to exercise. It doesn’t feel like cooking or going out to eat, just microwaving leftovers for days on end. But Redken’s Acidic Bonding Concentrate Shampoo perked up my hair like a visit from a friend with the personality of a golden retriever. I’m someone who has always thrown all of my efforts into my skincare, but when it comes to hair care, I could do more. I’ve been on a journey of trying to get it into great shape, and that has included a lot of Olaplex—which I think has helped my situation quite a bit, but not in a way that makes me never want to use anything else. Bond-building treatments were previously only available in professional salons at an additional cost,” explains Petty. “However, with the ongoing cost of living crisis reducing disposable income, salon visits and professional treatments have become less popular in lieu of more affordable home treatment alternatives. Redken’s new formula is acid-based, using a mild dosage of citric acid and alpha hydroxy acid. Much as it is for faces, acid is beneficial for hair too, regulating pH so that the cuticle is optimized to become shinier and softer. I can more or less tell if I like a shampoo as I’m rinsing it out in the shower. A lot of shampoos will make my hair feel immediately dry and brittle, but as I rinsed this one out, it felt sleek and soft. The experience of using it is lovely because of the aforementioned citrus scent, and I feel that it really cleans my hair without leaving it dry whatsoever, which almost never happens for me. I also appreciate that I don’t need to worry about fading my color with it, as many shampoos result in my blonde fading and turning brassy.

When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo Redken Acidic Bonding Concentrate Shampoo is Redken'smost concentrated all-in-one formula for all hair types and textures. This ultra-rich and luxurious shampoo provides intense conditioning, reduced breakage and colour fade protection. Acidic Bonding Concentrate Shampoo, Conditioner and Leave-in Treatment vs classic shampoo on bleached hair. After six weeks of using these, I’ve noticed a significant difference in my hair’s health. I feel as if they’re really repairing my hair and giving it what it needs, rather than just putting a bandaid on dryness and breakage with oils or waxes.

A couple of months ago, the platform was buzzing about a new shampoo and conditioner that were a surefire Olaplex alternative. After seeing dozens of videos talking about them, it piqued my interest enough to do some digging. When used as a system of Acidic Bonding Concentrate Shampoo and Conditioner vs. non-conditioning shampoo Featuring Citric Acid, this shampoo contains a concentrated bonding care complex that reinforces weakened bonds within your hair to improve hair strength. This pH-balancing shampoo is specifically formulated with an acidic pH to defend against the negative effects of hair coloring, styling tools, and even water. The result? Hair that looks and feels healthy!

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