IRN-BRU XTRA, No Sugar & Low Calorie Fizzy Drinks Multipack Cans with XTRA Taste - 24 x 330ml Cans

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Burke, Darren (February 2020). "Sheffield Irn-Bru factory to go green after striking wind power deal". Sheffield Star. Archived from the original on 8 February 2020 . Retrieved 13 November 2021. Benny Lynch, a Glaswegian, who became World Flyweight Champion in 1935 also endorsed drinking Irn-Bru in his heyday. 11. Most people prefer to drink Irn-Bru from a glass bottle rather than a can The Glass bottle still comes out on top. Picture: Irn-Bru Designer Chris Mitchell went on to develop the stylised Strong man character brand icon which replaced the older label and is still in use today.

In March 2021, Barr announced the relaunch of "IRN-BRU 1901" as a permanent addition to the IRN-BRU lineup. [35] The UK version of the drink (with caffeine) is commonly imported by speciality retailers, particularly in areas with large Scottish populations. [66] Denmark [ edit ] Said to weigh a ton and considered to be the largest working horse in the world at the time, Robert Barr bought him from a Perth farmer in 1930.Bolger, Andrew (9 September 2011). "EU reprieve for Scottish soft drink Irn-Bru". Financial Times. Archived from the original on 28 July 2017 . Retrieved 5 May 2017. (subscription required) The first Iron Brew drink was produced by the Maas & Waldstein chemicals company of New York in 1889 under the name IRONBREW. [9] The drink was popular across North America and was widely copied. A similar beverage was launched in 1898 by London essence firm Stevenson & Howell that supplied soft drinks manufacturers in the UK and colonies. Many local bottlers around the UK began selling their own version of the beverage. [9] Researcher David Leishman said evidence shows a drink called IRONBREW was first launched by a New York firm in 1889.

Irn-Bru XTRA is finally here and this is where you can buy it". The Scotsman. 19 August 2016. Archived from the original on 3 December 2017 . Retrieved 2 December 2017. Ardbeg to release limited edition Anamorphic whisky 6. Coca-Cola is the number one-selling soft drink nearly everywhere in the world – except in Scotland, Iceland, Peru and the Middle East Graham Barr raises a glass beside a cake to celebrate the 150th anniversary of the Irn-Bru company in Glasgow in August 1980. Picture: TSPL Leishman, David (2020). Consumer nationalism and Barr's Irn-Bru in Scotland. Cham, Switzerland. p.103. ISBN 978-3-030-53382-3. OCLC 1203977259. {{ cite book}}: CS1 maint: location missing publisher ( link) Barr's actively promoted their Irn-Bru from the outset, with some of their earliest ads featuring world champion wrestlers and Highland Games athletes Donald Dinnie and Alex Munro who endorsed the drink by means of personal testimonials. [40] In the 1930s, the firm began a long-running series of comic strip ads entitled "The Adventures of Ba-Bru" which ran in various local papers from April 1939 until October 1970. [41] The last traces of this campaign, a large neon sign featuring Ba-Bru which stood in Union St above Glasgow Central railway station, was removed in 1983 and replaced with an illuminated display featuring the tagline "Your Other National Drink". [42] Connelly, Tony (24 July 2016). "AG Barr reveals Irn-Bru Xtra as part of its new marketing strategy following sugar tax". The Drum. Archived from the original on 3 December 2017 . Retrieved 2 December 2017.

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In 2005, rumours circulated in the Scottish Muslim community that Irn Bru contained alcohol, meaning that many of them feared they would no longer be able to continue to drink the beloved soft drink. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland. [2] The brand also has its own tartan. [3] It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola. [4] Overview [ edit ] Irn-Bru Sugar Free Irn-Bru has been distributed in Spain since the early 1980s servicing primarily the large British communities residing in Spain. It can be found in key tourist areas such as the Balearic Islands, the Spanish coastal region and Canary Islands with both the regular and sugar-free variant available. Outside of the United Kingdom, Spain is among the top 10 Irn-Bru markets.