The LEGO Story: How a Little Toy Sparked the World's Imagination

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This book gives an excellent explanation of how the plastic toy we all love so much, came into existence. Photographs from the original archives are included to give us a better understanding. These great micro-characters are fun to play with in thisset or with make an awesome addition to other models. Kids can adventure with Disney Princess Belle, Beast, Mrs. Potts and the others in completely new ways! LEGO has evolved a lot in its 90 years of existence, with this book detailing the major changes across each decade. LEGO first launched its mini figure line in the 1970s and broke into the American toy market in the 1980s through a Happy meal collaboration deal with McDonalds. I loved playing with LEGOs as a kid in the 90s and the company has continued to evolve drastically since then, expanding to premiere The LEGO Movie in 2014 and creating additional product lines targeted to girls, to grow its market and customer base.

The LEGO Story was a really interesting listen about the history and evolution of the company and the family behind it. I've loved LEGO since I was a child and my own children have become fans as well, so it was fun to get this in depth behind the scenes look. The material was at times dense (especially the business aspects), but I thought the information was well organized and painted a great overview of the company's journey. This isn't a book about the LEGO toys themselves, though the development of the toys are discussed. This is a book about the Christiansen/Kristiansen family and their struggles and triumphs in creating the LEGO brand. This book is an interesting mix of family history and business history behind Lego. I found the early history of how Ole Christiansen evolved from a carpenter to toy maker, living in rural Denmark in the 1930s, the most fascinating part. During the Depression making buildings became very difficult, but toys for children was still a growing business. They had their business destroyed by fire three times, but each time they went "all in" and successfully emerged as an even larger organization. My daughter is an 8th grade science and robotics teacher; she utilizes LEGO parts and LEGO coding for her students to build what they want as well as build specific items. Give children detailed characters and recognizable scenes to play out with LEGO® ǀ Disney sets. This imaginative Disney’s Frozen 2 playset offers cute story starters plus open creative play that helps build important skills. As an AFOL, I am happy to have read this book. Everytime I now build my Lego, I give thanks to those early pioneers for their sacrifices, patience and endurance.

The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator. Open the toy book and the play begins. Easy-to-follow instructions help make building a snap, giving kids lots of creative excitement and the joy of imagining new adventures or replaying well-known ones in the book. He was so in debt initially that the first owner of Lego was a woman (Sophie his wife) as she was the only one the bank would give a loan to. Despite this, Lego has battled with having women in leadership over the years.

Hours of fun for a child’s imagination! Open-ended, battery-free toys help boost kids’ group play and problem-solving skills or give them the joy of creating new stories on their own through independent play. What treasures can be discovered under the sea? Kids can flex their creativity and role-play skills as they explore the beach or swim around with Disney’s Ariel, Flounder and Sebastian as they imagine familiar stories in new ways.Ole Kirk started making toys out of left over wood chips since their family couldn't afford toys. Even though they were just for his 4 boys initially, he still made them immaculately, modeling do everything to your best ability.

A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand. LEGO is a translation of Danish words leg godt, which means “play well” and despite the various challenges the company has faced over the last several years, it does a great job keeping kids, imagination and creativity at the forefront of its purpose. A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand. Open the toy book and the play begins. Easy-to-follow instructions help make building a snap, giving kids the joy of imagining new scenarios and lots of creative excitement with the well-known ones in the book.

These beloved micro-characters are great to play with in this set orwith other models. Kids can adventure with Disney’s Elsa, Anna and Kristoff, hang outside with Olaf or come up with something completely new!

The extraordinary inside story of LEGO, based on unprecedented access to the company's archives and rare interviews with the founding family that still owns the company Any fan of Disney’s Little Mermaid will absolutely love this set. The unique, opening book reveals a complete micro-world that will thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+. The LEGO Story: How a Little Toy Sparked the World's Imagination is a fantastic book that I highly recommend! Like others I was a bit disappointed. I had hoped a little bit more about the product itself, such as how it is decided to engage with pop culture such as Harry Potter or Star Wars, the evolution of these sets, more about the cultural impact LEGO has had on generations of people, maybe even more about the adults who have come to love LEGO. This is very much the history behind the brand, which may or may not be your cup of tea.

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This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner The LEGO Story: How a Little Toy Sparked the World’s Imagination is an inside look at the origins of one of the coolest companies. LEGO was originally founded in 1932, by Ole Kirk Kristiansen as a wooden toy company in Denmark. Savings from Ole Kirk’s wife, Sofie, allowed the company to continue, saving it from bankruptcy twice. The company faced challenges with fires, debts, minimal credit resources and limited supplies at times as a result of war. Give children detailed characters and places to play with in LEGO® ǀ Disney sets. This imaginative Disney’s Little Mermaid playset offers cute story starters and encourages open creative play to build important skills. The Lego Story is amazing, and it was fun to see how the company has evolved over the last 100 years. Some takeaways -