The Green Grocer: One Man's Manifesto for Corporate Activism

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In highly simplified terms, it could be said that the posttotalitarian system has been built on foundations laid by the historical encounter between dictatorship and the consumer society. Is it not true that the farreaching adaptability to living a lie and the effortless spread of social auto-totality have some connection with the general unwillingness of consumption-oriented people to sacrifice some material certainties for the sake of their own spiritual and moral integrity? With their willingness to surrender higher values when faced with the trivializing temptations of modern civilization? With their vulnerability to the attractions of mass indifference? And in the end, is not the grayness and the emptiness of life in the post-totalitarian system only an insulated caricature of modern life in general? And do we not in fact stand (although in the external measures of civilization, we are far behind) as a kind of warning to the West, revealing to its own latent tendencies? Because of this dictatorship of the ritual, however, power becomes clearly anonymous. Individuals are almost dissolved in the ritual. They allow themselves to be swept along by it and frequently it seems as though ritual alone carries people from obscurity into the light of power. Is it not characteristic of the post-totalitarian system that, on all levels of the power hierarchy, individuals are increasingly being pushed aside by faceless people, puppets, those uniformed flunkies of the rituals and routines of power?

Ideology, in creating a bridge of excuses between the system and the individual, spans the abyss between the aims of the system and the aims of life. It pretends that the requirements of the system derive from the requirements of life. It is a world of appearances trying to pass for reality. Walker’s hope is to offer “practical help, guidance or inspiration” to any business or citizen who believes “our best days are ahead”. It’s a big remit, and sees him expound on a broad spectrum of society’s ills, offering opinions on everything from Norway’s ‘dugnad’ tradition to the inadequacy of GDP as a measure of a nation’s health, and there’s a whole chapter of recommendations for government. If ideology was originally a bridge between the system and the individual as an individual, then the moment he steps on to this bridge it becomes at the same time a bridge between the system and the individual as a component of the system. That is, if ideology originally facilitated (by acting outwardly) the constitution of power by serving as a psychological excuse, then from the moment that excuse is accepted, it constitutes power inwardly, becoming an active component of that power. It begins to function as the principal instrument of ritual communication within the system of power. He was well known for, among other things, a dish called the "Joe Carcione Special", which consisted of shredded cabbage in place of pasta, sauteed with onion and garlic, and topped with marinara sauce and grated cheese.

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The book promises readers will learn how to “green your business from one of the UK’s leading corporate activists”. Even this very superficial overview should make it clear that the system in which we live has very little in common with a classical dictatorship. In the first place, our system is not limited in a local, geographical sense; rather, it holds sway over a huge power bloc controlled by one of the two superpowers. And although it quite naturally exhibits a number of local and historical variations, the range of these variations is fundamentally circumscribed by a single, unifying framework throughout the power bloc. Not only is the dictatorship everywhere based on the same principles and structured in the same way (that is, in the way evolved by the ruling super power), but each country has been completely penetrated by a network of manipulatory instruments controlled by the superpower center and totally subordinated to its interests. In the stalemated world of nuclear parity, of course, that circumstance endows the system with an unprecedented degree of external stability compared with classical dictatorships. Many local crises which, in an isolated state, would lead to a change in the system, can be resolved through direct intervention by the armed forces of the rest of the bloc. Yet, as we have seen, ideology becomes at the same time an increasingly important component of power, a pillar providing it with both excusatory legitimacy and an inner coherence. As this aspect grows in importance, and as it gradually loses touch with reality, it acquires a peculiar but very real strength. It becomes reality itself, albeit a reality altogether self-contained, one that on certain levels (chiefly inside the power structure) may have even greater weight than reality as such. Increasingly, the virtuosity of the ritual becomes more important than the reality hidden behind it. The significance of phenomena no longer derives from the phenomena themselves, but from their locus as concepts in the ideological context. Reality does not shape theory, but rather the reverse. Thus power gradually draws closer to ideology than it does to reality; it draws its strength from theory and becomes entirely dependent on it. This inevitably leads, of course, to a paradoxical result: rather than theory, or rather ideology, serving power, power begins to serve ideology. It is as though ideology had appropriated power from power, as though it had become dictator itself. It then appears that theory itself, ritual itself, ideology itself, makes decisions that affect people, and not the other way around. Let us take note: if the greengrocer had been instructed to display the slogan "I am afraid and therefore unquestioningly obedient;' he would not be nearly as indifferent to its semantics, even though the statement would reflect the truth. The greengrocer would be embarrassed and ashamed to put such an unequivocal statement of his own degradation in the shop window, and quite naturally so, for he is a human being and thus has a sense of his own dignity. To overcome this complication, his expression of loyalty must take the form of a sign which, at least on its textual surface, indicates a level of disinterested conviction. It must allow the greengrocer to say, "What's wrong with the workers of the world uniting?" Thus the sign helps the greengrocer to conceal from himself the low foundations of his obedience, at the same time concealing the low foundations of power. It hides them behind the facade of something high. And that something is ideology.

If living within the truth in the post-totalitarian system becomes the chief breeding ground for independent, alternative political ideas, then all considerations about the nature and future prospects of these ideas must necessarily reflect this moral dimension as a political phenomenon. (And if the revolutionary Marxist belief about morality as a product of the "superstructure" inhibits any of our friends from realizing the full significance of this dimenision and, in one way or another, from including it in their view of the world, it is to their own detriment: an anxious fidelity to the postulates of that world view prevents them from properly understanding the mechanisms of their own political influence, thus paradoxically making them precisely what they, as Marxists, so often suspect others of being-victims of "false consciousness.") The very special political significance of morality in the post-totalitarian system is a phenomenon that is at the very least unusual in modern political history, a phenomenon that might well have-as I shall soon attempt to show far-reaching consequences. Running a sustainable business doesn't mean that you can't make a profit. In this inspiring book, readers that own businesses of all sizes will learn the value of pursuing ethical policies through the journey of the author's quest to "do it right". I think it can safely be assumed that the overwhelming majority of shopkeepers never think about the slogans they put in their windows, nor do they use them to express their real opinions. That poster was delivered to our greengrocer from the enterprise headquarters along with the onions and carrots. He put them all into the window simply because it has been done that way for years, because everyone does it, and because that is the way it has to be. If he were to refuse, there could be trouble. He could be reproached for not having the proper decoration in his window; someone might even accuse him of disloyalty. He does it because these things must be done if one is to get along in life. It is one of the thousands of details that guarantee him a relatively tranquil life "in harmony with society," as they say. A specter is haunting Eastern Europe: the specter of what in the West is called "dissent." This specter has not appeared out of thin air. It is a natural and inevitable consequence of the present historical phase of the system it is haunting. It was born at a time when this system, for a thousand reasons, can no longer base itself on the unadulterated, brutal, and arbitrary application of power, eliminating all expressions of nonconformity. What is more, the system has become so ossified politically that there is practically no way for such nonconformity to be implemented within its official structures.Carcione got his start doing radio commercials for his produce business in 1967, when he was discovered by KCBS radio announcer Dave McElhatton. Havel's essay has had a profound impact on Eastern Europe. Here is what Zbygniew Bujak, a Solidarity activist, told me: "This essay reached us in the Ursus factory in 1979 at a point when we felt we were at the end of the road. Inspired by KOR [the Polish Workers' Defense Committee], we had been speaking on the shop floor, talking to people, participating in public meetings, trying to speak the truth about the factory, the country, and politics. There came a moment when people thought we were crazy. Why were we doing this? Why were we taking such risks? Not seeing any immediate and tangible results, we began to doubt the purposefulness of what we were doing. Shouldn’t we be coming up with other methods, other ways? The circumstances I have mentioned, however, form only a circle of conditional factors and a kind of phenomenal framework for the actual composition of power in the posttotalitarian system, several aspects of which I shall now attempt to identify. Walker offers clear-sighted experience and inspiration for every business, showing you how it’s not only possible but valuable to ‘do it right’ and still generate profit.”

One legacy of that original "correct" understanding is a third peculiarity that makes our systems different from other modern dictatorships: it commands an incomparably more precise, logically structured, generally comprehensible and, in essence, extremely flexible ideology that, in its elaborateness and completeness, is almost a secularized religion. It of fears a ready answer to any question whatsoever; it can scarcely be accepted only in part, and accepting it has profound implications for human life. In an era when metaphysical and existential certainties are in a state of crisis, when people are being uprooted and alienated and are losing their sense of what this world means, this ideology inevitably has a certain hypnotic charm. To wandering humankind it offers an immediately available home: all one has to do is accept it, and suddenly everything becomes clear once more, life takes on new meaning, and all mysteries, unanswered questions, anxiety, and loneliness vanish. Of course, one pays dearly for this low-rent home: the price is abdication of one’ s own reason, conscience, and responsibility, for an essential aspect of this ideology is the consignment of reason and conscience to a higher authority. The principle involved here is that the center of power is identical with the center of truth. (In our case, the connection with Byzantine theocracy is direct: the highest secular authority is identical with the highest spiritual authority.) It is true of course that, all this aside, ideology no longer has any great influence on people, at least within our bloc (with the possible exception of Russia, where the serf mentality, with its blind, fatalistic respect for rulers and its automatic acceptance of all their claims, is still dominant and combined with a superpower patriotism which traditionally places the interests of empire higher than the interests of humanity). But this is not important, because ideology plays its role in our system very well (an issue to which I will return) precisely because it is what it is. Coronavirus: Oakland's historic Produce Market District continues to thrive...for some". The Mercury News. 21 March 2020 . Retrieved 8 March 2021. Individuals need not believe all these mystifications, but they must behave as though they did, or they must at least tolerate them in silence, or get along well with those who work with them. For this reason, however, they must live within a lie. They need not accept the lie. It is enough for them to have accepted their life with it and in it. For by this very fact, individuals confirm the system, fulfill the system, make the system, are the system. The fact that human beings have created, and daily create, this self-directed system through which they divest themselves of their innermost identity is not therefore the result of some incomprehensible misunderstanding of history, nor is it history somehow gone off its rails. Neither is it the product of some diabolical higher will which has decided, for reasons unknown, to torment a portion of humanity in this way. It can happen and did happen only because there is obviously in modern humanity a certain tendency toward the creation, or at least the toleration, of such a system. There is obviously something in human beings which responds to this system, something they reflect and accommodate, something within them which paralyzes every effort of their better selves to revolt. Human beings are compelled to live within a lie, but they can be compelled to do so only because they are in fact capable of living in this way. Therefore not only does the system alienate humanity, but at the same time alienated humanity supports this system as its own involuntary masterplan, as a degenerate image of its own degeneration, as a record of people's own failure as individuals. Let us now imagine that one day something in our greengrocer snaps and he stops putting up the slogans merely to ingratiate himself. He stops voting in elections he knows are a farce. He begins to say what he really thinks at political meetings. And he even finds the strength in himself to express solidarity with those whom his conscience commands him to support. In this revolt the greengrocer steps out of living within the lie. He rejects the ritual and breaks the rules of the game. He discovers once more his suppressed identity and dignity. He gives his freedom a concrete significance. His revolt is an attempt to live within the truth.Carcione owned and operated a produce import/export business at the Golden Gate Produce Terminal II [1] [2] in South San Francisco, one of the three Bay Area Wholesale Produce Markets, the others being, Oakland Wholesale Produce Market, [3] [4] [5] [6] and San Francisco Wholesale Produce Market. [7] [8] [9] [10] Television and Radio [ edit ] In this book, he explains how you too can make genuine progress on sustainable initiatives while being realistic about profit, margins and obligations to customers and employees.

Real-life examples from Iceland's ongoing quest to be sustainable give insights into leadership and sustainable businessFrom restricting single-use plastic to eradicating palm oil from products, his quest is to find purpose with profit for his business. Called ‘The Green Grocer: one man’s manifesto for corporate activism’, the book explores the Iceland boss’s “life and business lessons, and passion for sustainability and social change,” said Walker.