L’Oréal Professionnel |Shampoo, Grey, White or Light Blonde Hair, Serie Expert Silver

Product Information

There are two main types of grey/silver hair colour that are currently driving the trend train: natural grey hair and coloured silver hair. So, what is purple shampoo? What are the before and after effects and how does it work? This tutorial will get you up to speed on everything you need to know about purple shampoo. The length of time you leave the silver shampoo on depends on the look you’re going for. Always read the instructions on the shampoo bottle before you start. To maintain grey, white or light blonde hair between salon visits, you’ll need a stronger colour neutralisation. Off-set brassy tones and clarify your colour with our L’Oréal Professionnel Silver Shampoo, formulated with our Gloss Protect system, anti-yellowing agents and deep purple pigments. Regular use of these pigmented shampoos will maintain a radiant, professional looking hair colour. If you have a full head of blonde hair, apply the silver shampoo evenly. You may find more yellow or brassy tones at the roots of your hair; if this is the case, apply the shampoo to your roots first and leave on for three to five minutes before applying to the rest of your hair.

This new grey hair often has a coarse, dry texture. This can be due to a reduction in sebum production on the scalp (so fewer natural oils to moisturise the hair shaft), or the result of pulling out grey hairs which then distorts the shape of the follicle (causing wiry new hair to grow).For those with ombré hair with blonde ends, only apply the silver shampoo to those sections. You can also use it on orange hair as a similar colour theory applies. Also known as a purple shampoo, silver shampoos like L’Oréal Professionnel Série Expert Silver Shampoo,contain a deep purple pigment that act as an anti-yellowing agent to counteract hair brassiness. This neutralises strong yellow tones in artificially blonde, grey or silver hair, helping you maintain a beautiful cool colour. In addition conditioning helps to nourish and protect the hair fibre. Using one regularly can help to keep hair colour vibrant and salon-fresh. Silver shampoo is also perfect for natural grey hair which can develop a yellow tinge from exposure to elements such as wind, rain and pollution. The shampoo can help correct this brassy colour, as well as strengthen hair fibres. READ NEXT: The best purple shampoos to buy The best silver shampoos to buy 1. Bleach London Silver Shampoo: Best shampoo for dyed silver hair

Silver highlights : Streaks of silver are a huge trend right now, natural and coloured! It’s a great way to transition into a more all-over grey or silver shade. Plus, you can be a bold as you like: from subtle greys weaving through blonde, to a standout silver streak over a dark base. We recommend the Silver Neutralising Cream for grey and white hair, also from Serie Expert. As well as preserving your cool tones, it contains Babassu oil, known for its non-drying and emollient properties, offering long-lasting nourishment and hydration to your silver hair. You can increase or decrease your usage over time depending on the look you’re going for. If you find your hair’s still brassy, start using it every time you shampoo. If it becomes a touch too bright for your taste, slow your usage.Always do an an allergy alert test 48 hours before use. For instructions on how to do this please refer to the instruction leaflet. Cool undertones are what make grey and silver hair so stunning. However, a common concern for silver-haired men and women is brassiness, where warmer tones can develop over time, turning hair a brassy shade of orange/yellow. Why is this? There are several possible reasons: Purple shampoo, often also known as silver shampoo, delivers the perfect solution for brass. Its clever pigmented formula works to neutralise your hair’s warm tones, allowing you to wear your blonde as ashy or silver as you want. Depending on how long you leave the shampoo in your hair, a silver shampoo can help you achieve a range of blonde shades from sumptuous honey to vibrant white.

Using a silver or purple shampoo regularly helps to keep blonde or grey hair colour vibrant and salon-fresh. It’s a great option for banning the brass in both dyed and natural blonde, silver and grey hair. Think of it as an added colour-care benefit which will keep you looking fabulous and prevent too many trips to the salon, or DIY nights in with the hair dye.Silver shampoos are in vogue, thanks in no small part to the trend for Daenerys Targaryen-inspired white-blonde hair, but blue- and purple-toned silver shampoos have been around for much longer than the kingdom of Westeros. Designed to remove brassy or yellow tones from the hair, silver shampoo keeps natural (or dyed) silver-grey hair looking clean and bright without bleaching or harming the hair. When hair is lightened, the natural warm undertones often come through, creating a yellow or coppery hue. The purple pigmented shampoo works to neutralise your hair’s undertones, banishing the brass with each wash. Use purple shampoo as you would any shampoo. Massage a small amount into wet hair, rinse and condition as normal. Silver shampoo is also perfect for natural grey or greying hair, which can develop a yellow tinge when exposed to natural elements such as sun, rain and pollution. Over the years, our hair gradually turns grey due to a loss of pigment caused by our genes. The melanin-producing cells eventually stop, and when this happens the next hair to grow out of the follicle is white or grey. Once a certain follicle produces a white hair, it will never again produce a coloured hair because it no longer has the necessary colour-producing cells.