Steel River Gin - Lemonrock

Product Information

Teesside welcomed me with open arms when I was at my lowest and I will never forget that,” says Jay. Creating a range of gins that Teesside can be proud of has become a reality for Thornaby-born Jay Byers. It’s already made a big impact in its distinctive bottles but, from April, Steel River Gin will be available in cans.

The launch of Steel River Gin in cans is timely considering that most people are looking forward to planning a staycation, a day at the races, picnics or just garden parties this summer,” says Middlesbrough-born founder Jay Byers.

With the advent of Covid, more people were drinking at home and looking for a gin to savour – and sales went through the roof. Raise your glasses – or maybe your cans – for the latest innovative product launches from leading Teesside artisan drinks brand Steel River. Suicide, especially in men, is a real problem on Teesside, and I wanted to encourage people to strike up a conversation – if that saved just one life, it was worth it.”

Jay foresees 2022 as the year he really makes his mark – as a businessman and as a philanthropist – but he also wants to have fun along the way. By April 2020, Steel River had to fight to keep up with demand from clients as far afield as the US.Ever the down-to-earth Boro lad, Jay can still be found delivering Steel River Gin in his little car, chatting to customers on social media and writing personalised “Thank you” letters that go out with every bottle of gin. He has also created the Big Balls drinks range ,which will be sold in bars and pubs, with all the net profits going to worthy causes and initiatives promoting and aiding mental health awareness. Five more fabulous gins followed the launch of Stainsby Girl – El Classico, Pink Dragon, Northern Lights, Club Tropicana and Very Berry.