various colours of 100 satin 7mm ribbon bows (Baby Pink)

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This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. ( June 2021) ( Learn how and when to remove this template message) While specifically representing breast cancer awareness, the pink ribbon is also a symbol and a proxy of goodwill towards women in general. [7] Buying, wearing, displaying, or sponsoring pink ribbons signals that the person or business cares about women. The pink ribbon is a marketing brand for businesses that allows them to promote themselves with women and identify themselves as being socially aware. [8] Compared to other women's issues, promoting breast cancer awareness is politically safe. [9] Products [ edit ] Pink ribbon on a Maine license plate, with the slogan "Early detection saves lives" Sherwood, Yvonne; Fisk, Anna (2017). The Bible and Feminism: Remapping the Field. Oxford University Press. pp.434–435. ISBN 9780198722618. Haley was strictly grassroots, handing the cards out at the local supermarket and writing prominent women, everyone from former First Ladies to Dear Abby. Her message spread by word of mouth. Haley distributed thousands of these cards.

As alternative to pinkwashing the BCA runs an annual awareness campaign "Breast Cancer Industry Month" to emphasize the costs of treatment. [22] The Susan G. Komen Foundation, founded 1982 to end breast cancer forever, has also been criticized for pinkwashing because its corporate partnerships amount to little more than cause related marketing that encourage a culture of consumerism. In response to this criticism the Komen Foundation and the then New York Attorney General Eric Schneiderman established guidelines to help consumers understand what their donations support. [23] The use of breast cancer or the pink ribbon in cause marketing to promote products such as firearms [24] or pornography has also drawn controversy. [25]Boris, Elizabeth; Steuerle, C. Eugene (2016). Nonprofits and Government: Collaboration and Conflict. Rowman & Littlefield. p.266. ISBN 9781442271791.

Gayle A. Sulik (2010). Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health. USA: Oxford University Press. pp. 47–48. ISBN 978-0-19-974045-1. OCLC 535493589.Candace Day, Senior Marketing Manager at NBCF, says, “The pink ribbon symbolizes hope and community for many who’ve been impacted by breast cancer. We are incredibly proud to share the message of breast cancer awareness and support not just during October but every day of the year.” The first breast cancer awareness stamp in the U.S., featuring a pink ribbon, was issued 1996. As it did not sell well, a new stamp with an emphasis on research was designed. The new stamp does not feature the pink ribbon. In most jurisdictions, the pink ribbon is considered public domain. However, in Canada, the Canadian Breast Cancer Foundation claimed ownership of the ribbon as a trademark until it was voluntarily abandoned. [17] Criticism [ edit ]