Larios 12 Premium Gin, 70 cl

Product Information

In terms of its portfolio, In 2018, the brand launched Beefeater Pink, a gin expression infused with strawberries and targeted at “young millennials”, taking Beefeater London Dry gin as a base. It was the first innovation to be launched by The Gin Hub, a stand-alone entity that brings together three of Pernod Ricard’s gin brands: Beefeater, Plymouth, Seagram’s and Monkey 47, under one roof. Beefeater Pink was followed by the launch of Beefeater Blood Orange in 2019, underlining once more a trend for flavoured gins.

Recently, I was taken to task by an anonymous commenter. The gist was as followed: you’ve called several gins the “best selling gin in the world.” Yes, many are. Gordon’s is one of the best selling gins in the English-speaking world, and the best-selling gin in the world in terms of overall numbers over the life of the brand. And then there’s Ginebra San Miguel, which in turn (in terms of volume, units sold) is the best-selling gin in the world, in terms of year over year sales. And then we have Larios 12 Botanicals Premium Gin, owned by Beam Suntory, which is the best selling gin in Spain, and in terms of units, among the best selling gins in the world year over year. But this impression is of their upscale offering featuring 12 botanicals. Impressions It may surprise you to know that the biggest drinkers of gin in Europe are not the English. No, it is the Spanish who hold that esteemed title, and globally Spain ranks among the big players in gin consumption year after year. Pernod Ricard reported a successful year in 2019, with sales increasing by 6% to €9.2 billion according to its annual report. Its Seagram’s brand was notable for its continued growth in Europe , in particular Spain and Eastern Europe, as well as sub-Saharan Africa, where Pernod Ricard reported an overall 16% growth in sales across all of its brands, driven by Jameson, Chivas, Ballantine’s and Seagram’s.Last year the brand launched a gin flavoured with four distillations of wild juniper exclusively for the travel retail market at stores operated by travel retailer Dufry in Spain. Called Larios Provenzal, the gin uses a base of corn in its distillation “to give the liquid a smoother profile”, which is then flavoured with a selection of fresh Mediterranean citrus fruits. Der Gin wird ausschließlich aus natürlichen Zutaten in einer 5-fachen Destillation hergestellt. Die Rezeptur des Larios Gins beinhaltet 12 ausgewählte Zutaten. Neben Wacholder gehören noch Its range includes Larios Dry Gin – a 37.5% abv London Dry Gin made with Mediterranean orange and lemon botanicals, and Larios 12 – a 40% abv gin featuring twelve botanicals in a blend of five distillations, enhanced with orange blossom. Jumping on the pink gin trend, in 2016 the brand launched Larios Rosé, a gin infused with strawberries. The legendary Larios produces the biggest-selling gin in Spain, Larios Dry Gin, dominating an ultra-competitive market characterised by a consumer base that knows its juniper-led spirits. But the story of this brand is much older than the ‘second-wave’ gin craze the world is experiencing at this moment.

The biggest-selling gin brand in Spain, Larios is owned by drinks behemoth Beam Suntory, and has stormed a path in recent years. Since 2016 it has doubled its volume sales from 1.2m to the 2.48m that it shifts globally today.In addition to its classic Extra Dry expression, launched in 1939, Seagram’s has also has a number of flavoured variants in its portfolio, including pineapple, peach, red berry, melon, lime and apple. Im Abgang ist der Larios 12 schließlich mild und hat einen Nachhall von würzigem Koriander und erdigen Tönen der Angelikawurzel. Perfekt serviert Neben den klassischen Aromen vom Wacholder erscheinen über dem Glas würzige Nuancen der Muskatnuss und vom Koriander. Dazu gesellen sich frische Zitrusnoten, wobei ein fruchtiger Ton der Mandarine hervorsticht. In January the brand expanded its range of gins with the launch of four liqueurs, designed to give its Bombay Sapphire G&T a “floral or fruit boost”. They come in four flavours – rose, hibiscus, strawberry and raspberry – and are designed to add a pink hue to a mixed drink, which it said would cater to demand for “growing demand for personalisation”.