FUZETEA GREEN TEA 12 X 400 ML

Product Information

The ad shows the world freeze as a man takes a sip of a Fuze Tea in the middle of a busy street. The voiceover encourages consumers to pause when life gets hectic, ending with the tagline: “Serve yourself a little me-time”. Fuze was initially launched in 2012 and achieved its status as one of Coca-Cola’s billion dollar brands in less than three years.

The blends were developed at The Coca-Cola R&D centre in Brussels to appeal to evolving consumer preferences. This summer’s campaign aims to promote mindfulness and mental wellbeing among consumers, after a survey showed 64% of adults neglect relaxation techniques that take longer than 15 minutes [3]. It includes a TV advert that will run during prime time spots throughout June, which emphasises the importance of taking a moment of calm. The brand will also be running a radio and out-of-home advertising campaign as well as executing geo-targeted adverts to direct shoppers to the nearest retailer selling Fuze Tea, helping to drive footfall and sales for customers.The drink, which will launch simultaneously across Western Europe and Central and Eastern Europe, is already established in 40 markets.

Fuze Tea is a unique fusion of fruit flavours, botanicals, tea extracts and other ingredients which deliver a fresh, contemporary tea taste, offering a premium alternative within the iced tea category. It initially launched in 2012 in 14 international markets and saw accelerated growth to billion-dollar status in less than three years. With the roll out set for 87 markets around the globe, Coke clearly has confidence in the new platform, designed by IPG-owned agency McCann Worldgroup.

It is the second UK bottled tea launch for CCEP in just over a year, after US brand Honest arrived in December 2016 to challenge Britvic’s Lipton. With such an omnipotent presence across all soft drink categories, one might think that the beverage giant has none left to conquer. In the ready-to-drink tea category however, Coke remains a relatively small player on the global stage, but is the balance shifting? Coke-owned Fuze Tea is now the fastest-growing ready-to-drink tea brand across the international market. George Wheen The campaign is a result of a poll conducted by the brand that found four in 10 (44%) adults feel they rarely get any time alone and and when they do it lasts just 55 minutes –the least amount of time in Europe. It is now being launched across Western, Central and Eastern Europe this month as part of Coca-Cola’s strategy to offer consumers more choice. You’ve got markets like Japan, China and North America, which have very established iced tea categories, where we’ve got good, strong positions and we can see how the future of the category is very strong.”