LEGO Lester Exclusive Mini Figure 40308

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Storytelling Table: LEGO fans can go behind-the-scenes of the LEGO design process with the new storytelling table. They'll learn about LEGO sets via interactive areas that allow them to “meet the designers” through interviews and videos displayed on screens. All while playing with the set in-front of them.

The Retail Director & District Manager of the UK Store Operations Team, Alison Wood said, “We’re looking forward to overhauling the LEGO Store Leicester Square. It’s a much-loved destination for LEGO fans from across the UK and abroad so we’re excited to bring the LEGO Group’s new ‘Retailtainment’ concept to the store. The new technology will immerse visitors in the brand like never before and provide them with endless play opportunities. We can’t wait to launch it.” Tree of Discovery: The Tree of Discovery is the centre piece of the store and showcases LEGO storytelling on a huge scale. It’s an interactive build designed to be an expression of the LEGO Group’s commitment to being inclusive and having a positive impact on society and the planet. Visitors of all ages are invited to explore a magical wonderland hidden inside the tree through windows in its rainbow trunk. It's very expensive to visit if you live outside of the London Underground system. Train or drive to London ... either way, its a slow journey that will cost a small fortune right now." Personalisation Studio: Visitors can reimagine themselves in LEGO form, either as a portrait from the Mosaic Maker or an iconic Minifigure from the LEGO Minifigure Factory. There will also be hands-on LEGO experiences, unique to the Leicester Square store (and not available anywhere else) to inspire play and creativity in fans of all ages.The LEGO Group, one of the world's leading manufacturers of play materials, has announced that it will be unveiling its new UK flagship store in Leicester Square, London on November 17, 2016. We are investing in upgrading LEGO stores around to the world to give visitors really fun, unique and memorable brand experiences. The refurbishment and expansion of our flagship London store will make it a must-visit destination for fans, young and old, living or travelling to London.”

I don't think any other LEGO Store has a mascot, Liecester Square has Lester the figure with merch such as shirts, figure and other stuff that only tourists would really buy. Also exclusive to the Leicester Square store is the new LEGO mascot, Lester, who is already in full public view on the store’s construction façade. Lester is the quintessential English gentleman – a tea-drinking LEGO® Minifigure who is an expert on all things pertaining to the capital city and all LEGO matters.Build a Minifigure Tower: LEGO lovers can mix and match from a wide selection of bottoms, tops, heads, hairpieces and accessories to customise minifigures. LEGO fans in London and the UK are in for a treat this year as the LEGO Group is today announcing it will be overhauling its Leicester Square store to make it the brand’s largest in the world. The overhaul planned for this year will see it reclaim this crown. What’s more, it’ll also be the first store in the UK to feature the LEGO Group’s new ‘Retailtainment’ concept. Interactive Storytelling Zone: Guests can celebrate the LEGO Group’s 90th Anniversary and explore 90 years of play in an interactive walkthrough experience which features products from the LEGO vault and fun for kids.

Prices here have more than doubled in the past 10 years, it's a major reason I don't go into London much.London, 10th August, 2022: Today, after four months of extensive refurbishment, the LEGO Group reopened the doors to the LEGO® Store in Leicester Square - now officially, the biggest LEGO store in the world - and it’s like no other! Tree of Discovery: An interactive model that showcases LEGO storytelling on a huge scale. The 880,000 piece structure will be the centrepiece of the store and is an expression of the LEGO Group’s commitment to being inclusive and having a positive impact on society and the planet. Visitors of all ages are invited to explore a magical wonderland hidden inside the tree through windows in its rainbow trunk. Refurbishment and expanded floor space means Leicester Square is now the world’s biggest LEGO® store