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It wasn’t quite “matte” but hair products rarely ever are, especially ones with a fairly strong presence of waxy ingredients. This versatile styling product can be used in various scenarios such as at work, during workouts or social events that require sophisticated looks; it's perfect for both formal and casual occasions! About Label.m The popularity of Label. M Matt Paste 120ml can be attributed to its ability to provide both hold and texture without making hair feel stiff or crunchy like some other styling products do. It has won several awards over the years, including the Men's Health Grooming Awards in 2019. Both label.m Matt Paste and label.m Deconstructor produce a very similar texture and low-shine finish. However, you can expect a slightly stronger hold from the Deconstructor. I was surprised with how lifeproof Label.m Matte Paste actually was, for months with my short hair, it actually became my daily driver. For the messy quiff I like to shoot for, it became easy to use and quite reliable. The finish wasn’t always the best (because it’s sometimes a touch greasy), but it was convenient to only need 1 product to achieve a decent style.
It’s always easier to apply creamy hair products to clean hair than it is with oily or greasy hair.
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It isn’t eye-catching by any means but goes well with the overall minimalist and fashion-focused aesthetic. It really doesn’t take long to break down between the palms which is nice. After 10 seconds of rubbing you shouldn’t feel any bits or clumps – all you’ll be left with is a gentle shine on the palms.
It’s gained a fair amount of attention due to being the “official hair product of London Fashion Week”. But for regular, everyday users, does label.m matt paste live up to the hype? Label.m Matte Paste holds your hair’s style shape quite well, and when you combine that with its lightweight formula it gives off a high holding effect for short to medium length hair. But once your hair gets longer, it doesn’t have enough structure and hold to support the weight. APPLICATION 8/10
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Absolutely no problems here – if you’d rather sleep with a clean head of hair each night, this product will allow you to do so. Label.m is a fairly well known brand due their use in their Toni and Guy salons. I think their matte paste is a well rounded product made by experts composed of quality ingredients to deliver reliably decent results on a profitable mass scale. I think their Matte Paste reflects this with reliable above average durability and performance, a lightweight medium hold and slightly greasy low shine finish. It is the type of product that could be used by lots of people with shorter hair styles (2-4 inches) as an uncomplicated solo go to daily driver. PRICE AND AFFORDABILITY 7.2/10 Upon the initial applications you can feel the activation of a strong hold and tact straight away, but this tact fades the more the hair is reworked leaving a slightly more natural feeling. Plus, it’s not noticeable once it’s applied to the hair and shouldn’t conflict with any actual cologne you may choose to wear.
It has some resistance to water and sweat. In fact, I even feel like it reacts with the sweat and boosts the hold and messy texture at times. I feel rinsing the product out with warm water still leaves my hair a bit greasy, but with the use of decent shampoo it washed out without a problem. FINISHED LOOK 6.4/10 To use Label. M Matt Paste 120ml, start by applying a small amount to dry hair and working it through evenly from roots to tips using your fingers or a comb. For added volume and texture, apply the paste to damp hair before blow-drying. The shape and structure the Label.m Matte Paste gives to the hair can be quite durable. For shorter styles it can last through most activities, but of course, it gets a bit greasy the more it needs to be reworked. Since the paste gives quite a lightweight hold, you might still find your hair falling apart throughout the day. It may be a little weaker than what you’d expect from a hair paste and definitely weaker than a hair clay. Overall, the main thing that sets these products apart is the hold. If you’re looking for a stronger hold but still want the same low-shine finish of label.m matt paste, consider going for Claymation instead. 2. Label M Matt Paste Vs American Crew Fiber
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When my hair is short, Label.m Matte Paste helps to maintain the shape I created in my hair from blow drying throughout the day. The lightweight hold allows for movement and the structure is enough to keep reworking the style and for maintaining volume. That said, the lightweight hold is also the reason the product doesn’t work in longer hair styles, because it can’t support the extra weight and stop the long hair from falling apart. It’s a pretty expensive product but considering the quality of the finish and ease of application, it’s just about justified. I’d say the finish was low shine or natural-finish and gradually dulled as the day progressed which was absolutely fine.
Label.m matte paste is a salon product born in the UK, commonly used and found the company’s Toni and Guy salons (their other brand). Unlike many other styling ‘pastes’ out there, Label.m’s matte paste actually looks, feels and responds like a paste. If you were planning on applying some sea salt spray or other texturizing pre-styler, it’s a good idea to do it before blow-drying to really maximize the effect. 2. Break Down A Dime-Sized Amount However, Claymation has a much stronger clay component (as the name would suggest) and so does feel heavier and grittier to apply.
Although it’s great for layered and messy hairstyles, or spikes and quiffs, you can still use it for more defined (but still relaxed) styles as well. Plus, the awareness that the product has gotten as a professional product and fashion industry favorite does lead to a bit of a premium. Label. M Matt Paste 120ml: The Perfect Styling Product for Long-Lasting Hold and Natural-Looking Results
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