Budweiser Zero 0% Alcohol Free Lager Beer Can, 24 x 330 ml

Product Information

If you've drank Bud Light, this is very similar in terms of gas/bubbles but actually tastes a bit stronger and more like original Budweiser. Budweiser Brewing Group has said 20% of its global volumes would come from low and non-alcoholic drinks by 2025. The beer was developed with NBA legend Dwyane Wade, who wanted to create a beer that athletes could enjoy while training or in season. We hope it will help to redefine pre-existing expectations and associations with non-alcoholic options.

It was “brewed with premium Budweiser barley, hop and malt through the same expert beechwood ageing technique that delivers the smoothness of Budweiser, along with a revolutionary 4x-cold-filtration process”, said owner Budweiser Brewing Group, adding it had been able to create the new drink “thanks to new developments in no-alcohol brewing” since the debut of Prohibition. There has been an increased interest, from Millennials in particular, for products with low-alcohol or zero-alcohol content that can help them maintain a more balanced lifestyle. Budweiser has more than century of brewing experienceand has never used artificial flavors, colors or dyes whether they want alcohol or not, consumers will still get the refreshing taste of Budweiser. In the glass, I suppose you could be forgiven in believing it’s a Bud as it has a light amber look and a short frothy head.To start introducing people to Budweiser Zero, we played a key role in the first-to-market drive-in concerts with Live Nation and 1st LIVE, allowing people to experience the product and provide context around alcohol-free nights out, no matter the occasion.

It may not be reproduced in any way whatsoever without Wm Morrisons Supermarkets Limited prior consent, nor without due acknowledgement. Although it’s legally considered non-alcoholic there are still trace amounts of alcohol in the finished product. I found that a glass from the freezer, ice cold bud from the fridge, couldn't tell the difference between zero and normal, however, that changed the warmer it got, got a distinct bitter taste as it got warmer. We really want to disrupt this space because we believe there doesn’t need to be a stigma and outdated understanding of non-alcoholic beer,” Monica Rustgi, Budweiser’s VP of marketing told CNN Business.Some of the planned stadium activations cannot move forward due to circumstances beyond our control. Some mention that they like the taste and find it good for a social drink without the alcohol bought in, while others say that it's very flat and tastes of pretty much nothing.

The new beer has just 50 calories per 12-ounce can, which is less than other non-alcoholic options, which usually fall between 70-115 calories per can. points overall, for being a standard non-alcoholic beer with little complexity but with echoes of the Budweiser taste loved by millions. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. In the ever-evolving landscape of non-alcoholic craft beers and innovative brews, there is a growing demand for options that still deliver on flavor and refreshment.It is worth pointing out that an alcoholic can of Bud has 5% ABV and Bud Zero has 0% so there was always going to be a loss in the bitterness and body but I wasn’t expecting such a dramatic difference. Crisp citrus bitterness when we taste, more grapefruit than orange I'd say, with an earthy background.

All in all, Budweiser Zero stands out because of this - it tastes similar to the original Budweiser, just lighter and a bit flatter. For Budweiser Zero, we have a non-traditional marketing campaign in place that uses disruptive methods that we hope will shake up the non-alcoholic beer industry as we know it. Some maltiness emerges eventually, characterised by sweet and sickly honey and a touch of sweetcorn. That’s because our commitment to brewing great beer never changes, even if we do decide to go alcohol-free. All packages containing alcohol will have a "documents enclosed" pouch attached to the outside with a document inside showing the value of the goods purchased.This means that you can enjoy the familiar flavors of Budweiser, whether you're the designated driver or enjoy a lifestyle that includes non-alcoholic beer.