Fisher-Price has created approximately 5,000 different toys since the early 1930s. [4] One of Fisher-Price's best-known lines is Little People toys, which includes people and animal figures along with various play sets such as a house, farm, school, garage and vehicles. The figures, which originally were wooden peg-style characters, are now molded of plastic and have detailed features. [14] In 1991, Fisher-Price regained its independence from The Quaker Oats Company and became a publicly traded company. [13] Two years later, in November 1993, Mattel bought Fisher-Price. A new management group set the company's focus on basic, infant and preschool products and began expansion into international markets. By 1997, Mattel decided to market all of its preschool products under the Fisher-Price name. a b "Love Blanche, Sophia, Rose, and Dorothy? Get Ready For a Golden Girls Convention in Illinois". Q985 . Retrieved 2021-12-09.

Starting in the 1980s, seven games which carried the Fisher-Price name were developed by GameTek for the PC and the Commodore 64. In 1990, three of these titles were ported to the Nintendo Entertainment System: Madore T., James (1994-02-15). "FISHER-PRICE ADDS 70 NEW ITEMS INCLUDING ELECTRONIC LEARNING TOYS". Buffalo News . Retrieved 2022-04-21.

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Fisher-Price says it is an "ode to life before text messages—a.k.a. the golden age of phone calls" and the phone "stays true to the iconic design nodding to the nostalgia of your very first pretend dials." In 2009, Fisher-Price bought all toy rights to Thomas & Friends except for the Wooden Railway line. Through Mattel's 2012 acquisition of HIT Entertainment, which subsequently became a division of Fisher-Price, Mattel now owns the property outright. With this, toys based on Mike the Knight and Bob the Builder have been subsequently released. [16] Recalls [ edit ] a b c Scott, Sharon M. (2009-12-09). Toys and American Culture: An Encyclopedia: An Encyclopedia. ABC-CLIO. ISBN 978-0-313-34799-3. Fisher Price Music Box Ferris Wheel #969. | Collectors Weekly". www.collectorsweekly.com . Retrieved 2021-06-02.

Hains, Rebecca C.; Jennings, Nancy A. (2021-03-30). The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture. Springer Nature. ISBN 978-3-030-62881-9.Fisher-Price also designs and sells infant care products and has begun developing electronic toys [15] for preschoolers. Hernandez, Joe (2023-01-23). "Fisher-Price reminds customers of sleeper recall after more reported infant deaths". NPR. During the 1960s, the Play Family (later known as Little People) product line was introduced and soon overtook the popularity of earlier toys. [11] The 'Family House' was one of the more popular Little People playsets. [11] Herman Fisher retired at the age of 71 in 1969 and The Quaker Oats Company bought Fisher-Price the same year. [12] Gross Sales of Mattels Fisher Price Brands Worldwide". Statista. Statista . Retrieved 15 June 2021. The special-edition Chatter Telephone is a working rotary phone smart enough not to come with any apps," Fisher-Price said in a statement to U.S. TODAY. "This updated version of the nostalgic childhood toy brings playful calls into the real world for all adults—working seamlessly with consumer's cell phones via Bluetooth connection."