Apply As I Am® Leave-In Conditioner liberally, according to instructions; This will help prevent flaking once hair is dry.

It'll help relieve some of the itching, flaking, and irritation that comes with dandruff and other scalp conditions. It's also great to use before the Curling Jelly if you have really dry hair and need that extra hydration. Sliding sections several times between your thumb and forefinger, from root to tip, or "raking" larger sections of your hair, using your fingers as the rake, will form the definition of your coils and curls. Crafted with the finest natural ingredients, this award-winning brand caters to women with naturally curly and coily hair. Apply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip.If you need something with a little more cleaning power than a cleansing conditioner, this shampoo is for you.

If at first you don't succeed…" Take advantage of the many good resources provided by experienced natural ladies on the internet that explain, and actually show you how to properly apply these types of products. No matter where you are on your journey, you will find the As I Am® collection offers quality products that provide uncompromising performance.Perfect for tighter coils looking to retain length and prevent shrinkage when washing, this is the go-to product for a quick coil refreshing wash-and-go morning. Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days. Syed refers to the brand's most well-known product, launched in 2011, as "a gentle cleanser that carefully removes any build-up and residue while conditioning the hair.