In August 1997, Yangcheng Tonic Factory assigned the WANG LAO JI trademark to Guangzhou Pharmaceutical Holding (GPH), which continued the production and sale of the herbal tea in the green container. The red can only became a source indicator after long-term use and could only indicate the trademark WANG LAO JI as the source. This is what the company officially stated -- "Red Bull settled the lawsuit to avoid the cost and distraction of litigation.

In both cases, when the trademark licence agreement was terminated, the licensees argued that they should have the right to continue using the trademark, since they had contributed to the value of the business in China throughout the duration of the contract.A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. In the case of the Canadian lawsuit, it’s probably worth noting that the plaintiff “originally tried to receive compensation from the U. Red Bull's social media strategy is inspired by and in sync with the brand's motto - "Red Bull gives you wings". And what better way to look at the numbers than comparing them with those of the competitors’, to gain a deeper understanding of the social landscape, right?

By the way, Red Bull wasn't the only brand that was dragged to the court in such a false advertisement case. Both the Guangdong High Court in the Wang Lao Ji case, and the Beijing High Court and the SPC in the Red Bull case, gave the same reasoning: the goodwill attached to the trademark, which may have considerably increased through the implementation of the licence agreement, cannot be separated from the ownership of the trademark. Judging by the number of views each of Red Bull's YouTube Shorts has recorded and by the brand's overall YouTube performance, integrating this type of content seems to have been a smart move. The SPC acknowledged both parties' contributions to the value of the packaging and affirmed that the packaging, due to its reputation and uniqueness, had generated independent rights from the trademark itself.

The lawsuit was built upon the premise that “drinking Red Bull does not give you ‘wings’ or result in improved performance. PepsiCo managed to successfully ward off the injunction sting in Red Bull’s trademark case and even argued that the registration of Red Bull’s tagline “VITALIZES BODY AND MIND” was in contravention of Section 9 of the statute in India.

From a glance, it would seem that Red Bull's marketing strategy is the more effective one, given that it helped the brand gain both a bigger fanbase and increased engagement. In May 2012, GPH licensed the WANG LAO JI mark to its subsidiary Guangdong Wanglaoji Grand Health Co, Ltd, which started using the trademark with the red can.Their submission was that Red Bull’s mark was descriptive in nature and hence ought not to have received registration in the first place. Intermediate Court, asking for an injunction to stop the use of the red can design and claiming damages for an amount of 3. While Redbull’s marketing strategy for social media relies heavily on video content, as mentioned earlier, whether or not this was the smartest move is to be determined by looking at data. But they're saying we can't do events, we can't do soft drinks, which we are going to do because we're going to do tonics, we can't do energy drinks - not that we would ever want to do energy drinks," he said.

Litigation relating to joint investment and trademark licensing can be complex and costly, particularly if the parties' agreement did not foresee and carefully describe what would happen upon the termination of their relationship. Set by LinkedIn, used to make a probabilistic match of a user's identity outside the Designated Countries (which LinkedIn determines as European Union (EU), European Economic Area (EEA), and Switzerland). However, the Court also ruled that since the container developed by the licensee had become a source identifier, both the licensor and the licensee should be allowed to use it. JDB proceeded to register and use a different Chinese trademark, JIA DUO BAO, and sell the herbal tea under the JIA DUO BAO trademark affixed on the red can.That's exactly what happened in the US when a person filed a suit against Red Bull for not giving him 'wings'!