Converse Signs Mizuno, Zett and Moon-Star for Japanese Sales and Distribution,' Business Wire, January 26, 1984. To ensure continued development of innovative and well-designed footwear, Converse invested in an advanced technologies lab staffed by a 70-member research and development team. Upon its completion in the early 1980s, it was one of only two in-house, biomechanical footwear labs in the country. The facility included work stations equipped with powerful computers, robots, and testing systems. In the case of basketball endorser Earvin 'Magic' Johnson, Converse received more publicity than it may have bargained for. In 1979 Johnson was enlisted as an official company endorser until 1994. By the late 1980s, Johnson showed dissatisfaction with the deal, which placed him in the top income echelon of Converse endorsers, but yielded less than those of other top endorsers with other leading brands. After Converse filed suit against the player for failing to comply with his long-term endorsement contract in 1987, matters were resolved temporarily.

Butler-Young, Sheena, "Iconix and Fila Settle in Converse Lawsuit Saga," Footwear News, April 9, 2015. SPARTOO.COM is registered with the CNIL (French National Commission on Informatics and Liberty), under the number: 1182432. McAlpine, Fraser (July 19, 2011). "How to Dress Like the Tenth Doctor". BBC America. Archived from the original on February 5, 2012 . Retrieved November 20, 2022. The company signs agreements with Moon-Star Chemical Corp., Mizuno Corp., and Zett Corp. to handle the manufacture, distribution, and sale of Converse footwear in Japan. A special collection called "1Hund (RED)", whereby fifteen percent of the profits are used to support HIV/AIDS prevention, was released by the brand. One hundred artists from around the world were chosen to create designs for the collection as part of the (RED) campaign. Professional skateboarder Anthony Pappalardo released a (RED) edition of his high-selling signature skate shoe model in February 2010. [49] [50] Pappalardo explains:

Company Histories

a b Bertho, Michelle; Crawford, Beverly; Fogarty, Edward A. (September 30, 2008). The Impact of Globalization on the United States [3 volumes]. ABC-CLIO. ISBN 9780313083198.

a b Grant, Tina (February 14, 2000). International Directory of Company Histories. Vol.31. Detroit, Michigan: St. James Press. ISBN 978-1-55862-390-3. OL 8607051M– via Funding Universe. Sutherlin, Margaret (November 19, 2015). "Converse Trademark Lawsuit: Skechers Declares Victory, Mixed Ruling Expected Overall". Footwear News . Retrieved February 11, 2016. The original Converse Rubber Company soared beyond the scope of its 1908 designs until 1929 when it fell into bankruptcy. Control of the company then passed on to Mitchell B. Kaufman, who had been president of Hodgman Rubber Company since 1925. After Kaufman's untimely death a year later, his successor, Albert Wechsler, operated the company for the Kaufman estate until 1933, when a depressed economy and reduced profits prompted yet another change in command. Lance Dawes; Cory Williams (August 6, 2012). "RAYBOURN CRUISES THROUGH CARNAGE". ESPN Action Sports. ESPN Internet Ventures. Archived from the original on July 9, 2015 . Retrieved January 20, 2013. In 2012, Converse was listed as a partner in the (RED) campaign, together with other brands such as Nike, Inc., Girl, and Bugaboo. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation"). [52]Converse and Eltra Sued By U.S. on Goodrich Deal". The New York Times. July 4, 1972. ISSN 0362-4331 . Retrieved November 12, 2022. Gilgeous-Alexander, point guard for the Oklahoma City Thunder, has become the new face of the brand. The shoe, "Chase the Drip" was released on September 13, 2022. [41] Basketball [ edit ] Former college teams [ edit ] Krastz, Roger (January 22, 2018). "Vince Staples Teases New Collaboration With Converse". XXL Mag . Retrieved November 8, 2022.

Converse lost its athletic shoe monopoly from the 1970s onward, as new competitors, including Puma, Adidas, and Nike, grew in popularity. A decade later, as Reebok introduced new designs and technology to the sports market, Converse was no longer the official shoe of the NBA. [17] Although canvas-rubber shoes regained popularity in the 1980s as casual footwear, Converse eventually became too dependent on the "All Stars" basketball brand, whose market collapsed by 1989–1990. By 2000, Converse was slipping repeatedly into receivership as debt piled up yearly. [18] Charles Kerins - Biography". AskART. Archived from the original on October 30, 2015 . Retrieved May 16, 2023.

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Converse Announces New Global Headquarters in the City of Boston". January 8, 2013 . Retrieved May 10, 2018.