In fact, Marisa explained how they were told they'd be appearing on the show just days before they were due to travel from London to Manchester for filming. While the Dragons were captivated by Wilmer and Elle’s mission, they had some tough questions about the couple's brand. The Dragons wondered if the brand truly encompassed Caribe Coffee Company’s unique selling point and mission. Steven Bartlett and Peter Jones suggested changing the name to 'Wilmer's' or 'The Honduras Farmer'. Amelia has protected the word ‘Bide’ and company logo under class 35 (retail services in relation to cleaning articles). I thought it would help increase my mental alertness and just give me consistent energy levels throughout the day, but I often found I was just experiencing horrible side effects like jitters, crashes, exacerbated anxiety symptoms.

The couple unfortunately left the Den empty handed after Peter Jones declined the couple’s counter-offer of 20%. Let's get into the granular detail here: how are trade marks classified and are there rules around using your name, or the name of a country, in your trade mark?

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While the dragons loved Emedi’s products as well as the plastic-free Nuddy brand, it was her grasp of the numbers which resulted in her walking out of the den empty-handed. Launched in 2018, Nuddy is a sustainable lifestyle brand that makes shampoo bars, moisturising soap bars, body scrubs, clay and acne enzyme face masks and candles, sustainably and plastic-free. Nuddy also has a plastic-free full body razor, which won The Independent’s best buy award in 2021.

It all sounded promising until concerns were raised about her company’s valuation and contradictory carbon footprint. The Dragon’s grilling was soon dowsed however as Amelia unveiled her B2B business model, working with a championship football club looking to hit net zero by 2040. By congregating home manufacturers within a 3-mile radius of the stadium, Amelia’s cleaning products would be made and supplied locally, helping drastically reduce carbon emissions and invest in local communities. Peter did pause to question a game that David was looking to call ‘four in a row’ or ‘row of four’, keen to find out if his twist on a classic game was allowed. David confirmed that although he was able to reproduce the well-known game, it couldn't be described as ‘ CONNECT 4’, because it is a UK trade mark. If this registered term was used without the owner’s permission, the owner would be able to take legal action. READ MORE: ITV This Morning star says he's 'going to be arrested' as he 'gets in trouble' while live on airPregnant Gemma Atkinson left emotional over Gorka Marquez's 'lovely' message as she blames 'hormones' In this blog, I want to focus on two of the pitches - Caribe Coffee Company and Neo Walk - and the IP challenges the entrepreneurs faced when they presented their ideas to the Dragons. Wake up, Dragons! While he was admonished about his company name, the dragons were full of praise for Jason Gledhill’s micro campers and micro camper conversion kits. So captivated, Sara Davies put in an offer that would bring not only her onboard, but her dad, too. For those who don’t know, Davies’ dad used to run a decorating company, so it was too good of a deal for Gledhill to refuse. However, the attention turned away from the budding entrepreneurs as Touker and Steven got into a bit of a face-off, leading to viewers assuming there was 'beef' between the pair. They were seen clashing as business hopeful Cassie explained her plastic-free toiletry company to the dragons. Trade mark applications are judged on a case by case basis. The IPO uses a worldwide trade mark classification system that groups together similar goods or services into 45 different classes. When applying to register a trade mark, you must use the classification system to specify the goods and/or services you'll be using it on.

darrenbizzle2 typed: "Steven and Touker should get a room #dragonsden." @abbeylouuu asked: "Why do Toukker & Steven have so much beef #dragonsden." @CurlyShirley02 added: "#DragonsDen Steven and Touker need a pair of boxing gloves each." But @BaileyyThomass said: "Love the banter between Steven and Touker #dragonsden." The den was electric this evening as Touker Suleyman and Steven Bartlett’s boxing match played out on TV. Suleyman didn’t take kindly to being “interrupted” by the Diary of a CEO podcaster when questioning Nuddy founder Kassi Emadi over her business’s financials, and he sure let him know it. A company’s name can influence a brand's perception and desire, which over time can become your company’s most valuable asset. So, it’s always good to consider Intellectual Property (IP) within your business planning. The youngest entrepreneur ever to enter the den was so young that he wasn’t even allowed to stay after delivering his pitch. Shaye Sharma and his Football Billionaire board game really impressed the dragons, with Peter Jones ultimately winning the negotiations with Sharma’s father, who took over the reins when Shaye left the den. I have suffered with ADHD and anxiety for years and I used to consume loads of caffeine from coffee and energy drinks during college," she said.

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