With camera crews and the studio audience, there's actually about 50 people in there, all listening to your presentation.

Despite a tough presentation, the pair persuaded one of the Dragons, Deborah Meaden, to pledge a 45% stake in the business - an offer they had few qualms in accepting. At SURVIVA we aim to build good working relationships with our customers allowing us to modify and adapt our products to meet their specific needs. Clearly the two are not going to risk arguing any further and they readily accept her offer. The deal done in the Den: Alex mentions that they're in talks with a leading retailer and that if they can introudce more products and have a line they can get into stores.You are clearly passionate about your product but you are completely dysfunctional when it comes to understanding how to launch a business.

A BUSINESS pair from Swansea have secured a much sought-after investment from the Dragons’ Den for a potentially life-saving invention. If you had told me then that we would have built a company based on the idea I wouldn’t have believed you. People kept telling us we should go on Dragons’ Den, so we thought why not give it a go?” Ms Valentine said: “Deborah’s input has been excellent. She is very much hands on and when she made her offer for 45% of the company she said that she needed the extra 10% so she could take more of a hands-on approach – she’s going to be very much involved. Peter Jones, meanwhile, is more than suprised at their other statistics. Alex and Letitia gave the size of their target market at 38 million. That's over 65% of the UK population. Demand for the Surviva Jak has also grown with an estimated 20,000 units predicted to sell by the end of this year and the company is in advanced discussions with “top ten” outdoor retailers in the UK and international distributors to sell the product globally.APA style: Den entrepreneur has proved she's a Surviva and will tell her success story to budding business brains.. (n.d.) >The Free Library. (2014). Retrieved Nov 28 2023 from https://www.thefreelibrary.com/Den+entrepreneur+has+proved+she%27s+a+Surviva+and+will+tell+her+success...-a0238718888 Ms Valentine said: “I was soaked to the skin as it had been raining for four hours solidly and on the downhill section of the mountain I was so cold that I could barely think and had gone past the point of shaking, I was in a really bad way.” Deborah, however, seems to be fighting with herself. Certainly their business has problems but there is the germ of a good idea here.

There were a couple of errors with the pitch but they said that it was the worst pitch they have ever seen. So for the majority of the pitch I didn’t think that we were going to get the investment. Letitia Valentine and Alex Lewis from Swansea faced the formidable business gurus on the TV show on Monday.THE Dragons’ Den is notorious for melting the will of even the most confident of potential slayers, and the Swansea duo were no different.