The video centres on Jonathan Hoefler and Tobias Frere-Jones, the esteemed type design team, who together have created more than 30 typefaces including the ubiquitous Gotham. Useful tools Here are some helpful tips and best practices for designing with type (the art of arranging type). While these best practices are appropriate in most situations, it’s important that you always consider the cultural context of your user.

Repeatedly, Lupton draws on magazine grid to illustrate novel grids that highlight different dimensions of the text. The influence of graphical artists on how we perceive text is striking and at times even subversive. Presentation matters and significantly influences text interpretation. Think, for example, of the use of red letters in some Bibles—the original Greek was all caps without any punctuation and no red letters! Univers was designed by the Swiss typographer Adrian Frutiger in 1957. He designed twenty-one versions of Univers, in five weights and five widths. Whereas some type families grow over time, Univers was conceived as a total system from its inception. The Take AwayThis magazine cover uses the Garamond 3 typeface family in various sizes. Although the typeface is classical and conservative, the obsessive, slightly deranged layout is distinctly contemporary. What are Type Superfamilies? I read somewhere that Steve Jobs had an early interest in typography and that it helped engender an attention to detail in his approach to good design. Also, my brother has a healthy appreciation for typography. So, I thought I'd try to learn a little of what it was all about.

This book is about thinking with typography—in the end, the emphasis falls on “with”. Typography is a tool for doing things with: shaping content, giving language a physical body, enabling the social flow of messages (8).Hi there. My name is Sandy Maguire and you might know me from my blog where I write about type-level programming in Haskell. Swiss design is referred to a lot in the design community, but how much do you know about it really? This book, designed by the Zurich studio NORM, takes a fresh look at Swiss typography and design over the past hundred years and explains what it all means, with illuminating essays from experts in the field and captivating illustrations. 32. Work Hard & Be Nice to People by Anthony Burrill