Nestlé is expanding the range of KitKat Senses, its premium variant of the world famous KitKat, a year after its initial launch. We know our consumers want something special when they buy confectionery and it’s exciting to bring in these new indulgent KITKAT chocolates.

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We were totally overwhelmed by the amazing response to the launch of KitKat with Ruby chocolate last year. We are delighted to be able to take this big innovation in confectionery to a wider audience and give more KitKat lovers the chance to discover a different chocolate experience!”

The standard size has been upgraded in several cases up to a 'monster Size' bar, which can include up to five or eight fingers. Large single-fingered "Chunky Kit Kats" were launched in the United Kingdom in 1998 and have been sold in a variety of flavours. The market for Chunky Kit Kats has also expanded to Canada. Milk chocolate (sugar, milk ingredients, cocoa butter, cocoa mass, whey powder, lactose, soya lecithin, polyglycerol polyricinoleate, natural flavour), wheat flour, sugar, modified palm oil, cocoa, sodium bicarbonate, soya lecithin, yeast, natural flavour. Kelion, Leo (3 September 2013). "Android KitKat unveiled in Google surprise move". BBC News Online . Retrieved 4 September 2013. 'This is not a money-changing-hands kind of deal,' John Lagerling, director of Android global partnerships, told the BBC.

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Kit Kat introduced two new flavours to the United States in 2020: Lemon Crisp and Raspberry Creme. The new flavours are available in regular sized bars or miniature bars. [48] In 2020, Nestlé launched a new flavor, Scotch whisky KitKats, available only in Japan using chocolate aged for six months in whisky barrels in Scotland. [53] In February 2021, the company announced it will be launching a vegan, dairy-free version of their popular KitKat product. The bar will be called KitKat V and it will be available in select countries in late 2021 and then expand worldwide. [54] Forms [ edit ] Kit Kat varieties: Pop Choc, regular and Chunky (or Big Kat) a b Ivine, Dean (2 February 2013). "How did Kit Kat become king of candy in Japan?". cnn.com. Cable News Network. Archived from the original on 8 February 2016 . Retrieved 5 May 2013. KitKat's 75th anniversary heralded". The Press. Christchurch, New Zealand. 12 October 2010 . Retrieved 4 May 2013.

In 2013, the UK Kit Kat Chunky contained 247 calories which reduced to 207 calories in 2015. This correlated to a reduction in weight by 19% from 48g to 40g. [66] [67] United States [ edit ] Abelson, Jenn (2 May 2005). "Limited-edition candies sweeten the marketplace". The Boston Globe. Boston . Retrieved 4 May 2013. (subscription required) In late 2004 through to the end of 2006, Nestlé Rowntree sponsored the English football club York City F.C. As a result, the club's home-ground, Bootham Crescent, was renamed to KitKat Crescent. [39] The Maltese tour boat MV Lady Davinia had a distinctive red and white Kit Kat paint scheme before she sank in 2008. The year 2003 was a turning point for the Kit Kat bar as well as the confectionery industry in general. The popularity of low carb diets, and the push to healthier eating stifled sales growth in many parts of the world. In addition, fierce competition from Cadbury's newly formed Dairy Milk superbrand also contributed to Kit Kat sales decreasing considerably in its home market of the UK, and threatened to depose it from its No.1 position. [19] [20] The solution adopted by Nestlé and others was to increase dramatically the number of new and unique variations of their confections and market them as limited or special editions, usually only available for a few months at a time so as not lose sales of their standard products. [21] The strategy initially reversed the decline of the Kit Kat [22] and has been adopted worldwide by Nestlé, Hershey, Mars, and others with similar success. [23] [24] This has resulted in many new flavours and varieties of the Kit Kat and other confections appearing globally since then.