On 6 June 1983, Axe debuted in three classically masculine variants – Musk, Amber and Spice. The first country it reached was France – the nation where the world’s finest perfumers train and the European capital of scent design and trade. Positioned as ‘the first eau de toilette for men’, it was a fitting beginning to what would become one of the best-known brands in history.

It’s four decades since Axe launched in a male grooming market that looked very different from the one we know today.Drawing on 40 years of body spray research experience, Axe scientists added odour-busting zinc technology to Axe body sprays. This targets the root causes of body odour and absorbs odour molecules to ensure fragrance can shine through while keeping the user smelling fresh.

Authority to prescribe an Authority medicine is granted for specific indications and/or for certain patient circumstances. Authority may be obtained by telephone to Medicare Australia (known as "phone approval") or in writing from an authorised delegate of the Minister for Health. Some drugs may have Authority Required (Streamlined) status which does not require an explicit approval from Medicare, instead the doctor can use the Authority code found in the published Schedule for a given drug/indication.The popular phrase lends itself well to modification, like when Serena Williams’s husband took out a billboard calling her G.M.O.A.T. for Greatest Mother Of All Time when she played her first tournament after giving birth. The refresh of Lynx Africa follows Unilever’s long-term strategy to drive value and further invigorate the deodorants category through encouraging trade up.