This 20-second version of Lynx’s commercial shows an animated talking goat passing a guy some Lynx Africa to spray on, right before the actor bursts through the ceiling and into a convertible car outside.

Consumer Goods - Brands are tapping into nostalgia to connect with consumers and create a sense of familiarity and comfort.T phrase aims to resonate with the Gen Z audience by aligning with their culture through the use of their own language.

Lynx Africa Shower Gel is used in 12 million showers every week – picture the amount of people at Glastonbury, but 60 times over. It is crucial for Lynx that we continue to maintain relevancy among younger consumers and so Gen-Z will continue to be a real focus for us. Brand Nostalgia - Brands are tapping into nostalgia to connect with consumers and appeal to their sense of familiarity and comfort. Charging through TV, broadcast video-on-demand and cinema, as well as YouTube and Spotify, the ad takes a literal approach to claiming its Goat status, with an animated goat taking center stage, clutching a can of Lynx Africa in a cloven hoof. It is also investing in Twitch to engage young gamers and creating a selection of social first assets that will resonate and entertain with the younger audience across Meta (Facebook and Instagram) and Tik Tok.Marketing - QR codes and other technologies are becoming an increasingly popular way to connect with consumers and create personalized experiences. Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH).

LYNX bodyspray deodorant comes in an infinitely recyclable aerosol can – fresher you, cleaner planet. Opening with an animated goat holding a Lynx Africa body spray – featuring its new limited-edition packaging – a young man bounces from his apartment after spraying the iconic fragrance, before driving round town (goat in tow) and finally dropping into a rooftop party. Monique Rossi, Marketing Director of Deodorant and Skin Cleansing, Unilever, says: “Lynx Africa is arguably the most iconic male fragrance on the market. It is crucial for Lynx that we continue to maintain relevance among younger consumers and so Gen-Z will continue to be a real focus for us. There is an opportunity for disruptive innovation in reimagining classic brands and products for modern audiences.Strongbow’s purple creature is perhaps the most memorable ‘GOAT’ (greatest of all time) in advertising so far, but there’s plenty of room for more. Real-life goats are quite creepy (they have demonic associations for a reason), so Lynx has created a cute animated version, who pops up in a bloke’s flat to chuck him a can of Africa and kick-start a busy day of cruising in a flash car, listening to cool music and impressing a partying beauty. It was big - The National Convention Centre (which holds 8,000 people) could be filled 54,000 times with the amount of Lynx Africa ever sold.