Joao Paulo gains MLS Week 5 AT&T Goal of the Week honors for Seattle Sounders golazo". MLSsoccer.com. April 7, 2022 . Retrieved April 14, 2022. US Open Cup: Format, schedule finalized for 107th edition of tournament" . Retrieved December 28, 2021.

Sigal, Jonathan (April 4, 2022). "Team of the Week presented by Audi: LAFC, LA Galaxy ride Week 5 surge into El Trafico showdown". MLSsoccer.com . Retrieved April 14, 2022. We couldn’t be more excited and proud to finally introduce The Jimi Hendrix Kit to the world; a true intersection of sports, music and pop culture,” said Sounders FC Owner and President of Business Operations Peter Tomozawa. “Jimi’s legacy looms large, not just here in Seattle where he was born and raised, or for the Sounders, where his iconic rendition of ‘All Along the Watchtower’ has been a part of matchday tradition for years, but across the entire world. In his short life, Jimi gifted us with his talent, and, even more so, with his generous and loving spirit. We wanted this kit to embody that colorful, creative personality, while also using it as a way to further good, just as Jimi used his own platform.” Sounders FC Signs University of Washington Midfielder Dylan Teves". Seattle Sounders FC . Retrieved January 11, 2022. Portland Timbers Join Desert Showcase Presented By Visit Tucson" (Press release). FC Tucson. January 13, 2022 . Retrieved January 23, 2022.Evans, Jayda (October 2, 2022). "Sounders' 13-year playoff streak comes to end after loss in Kansas City". The Seattle Times . Retrieved October 4, 2022. a b "Sounders FC signs Sam Adeniran and Obed Vargas". Seattle Sounders FC (Press release) . Retrieved January 29, 2021. FC, Seattle Sounders. "DALvSEA Starting XI: Heavy squad rotation following midweek match in CCL | Seattle Sounders". Seattle Sounders FC.

For transfers in, dates listed are when Sounders FC officially signed the players to the roster. Transactions where only the rights to the players are acquired are not listed. For transfers out, dates listed are when Sounders FC officially removed the players from its roster, not when they signed with another club. If a player later signed with another club, his new club will be noted, but the date listed here remains the one when he was officially removed from Sounders FC roster. My biggest takeaway from all of this is that we have a club devoted to creating the best possible brand identity and fan engagement in the world, and we couldn’t be more excited for what is to come.” Herculez Gomez and Sebastian Salazar debate the biggest storylines and break down the best highlights that soccer in the Americas has to offer. Stream on ESPN+ (U.S. only) The Jimi Hendrix Kit, introduced last season, remains Sounders FC’s secondary option in 2022. The dynamic purple, orange and yellow uniform was inspired by Seattle native Jimi Hendrix’s love of color and psychedelic patterns. The design is part of MLS and adidas’ Community Kit line, introduced last year to allow clubs the opportunity to create secondary kits rooted in individual meaning for each team. The Jimi Hendrix Kit was conceived as a way for Sounders FC to not only honor Hendrix and his place as a Seattle icon, but, on a larger scale, to recognize and celebrate the meaningful principles of peace, love and giving for which Hendrix stood.

PUMA Africa Cup of Nations 2023 ftblCulture Collection

Officials with Major League Soccer side Seattle Sounders FC confirmed last week that a “brand evolution” is on its way as part of preparations for their 50th anniversary in 2024. Dinenno, Rusnak head up 2022 SCCL SF 1st leg Best XI". CONCACAF.com. April 7, 2022 . Retrieved April 14, 2022. Sounders select two local players in 2022 MLS SuperDraft". Seattle Sounders FC . Retrieved January 16, 2022.

Sounders FC Loans Midfielder Ethan Dobbelaere to MFK Vyškov". SoundersFC.com . Retrieved February 6, 2022. Zulily remains Sounders FC’s jersey partner, entering the third year of a partnership that has seen the club reach the MLS Cup Final in both 2019 and 2020, claiming victory in 2019 at home in front of a record-setting crowd at Lumen Field.The secondary and tertiary designs the Sounders have introduced are perfect examples of excellent storytelling that evoke a club's history and soul. They reflect the extensive fan engagement that the club did to inform their rebranding process, which clearly guided their vision. While that may seem like an obvious step to any club's rebranding, it is what the Columbus Crew, Chicago Fire and CF Montréal failed to do, resulting in such bungling failures that they had to make significant changes to their rebrand within two years of debuting them.

In February 2022, the Sounders first announced they would “explore the club’s identity” as part of March to the 50th, the lead-up to their 50th anniversary celebrations in 2024. Last week, the club gave an update at its annual business meeting and confirmed the brand evolution, which will include a new crest and associated marks. Seattle Sounders land Albert Rusnak as Designated Player via free agency". MLSsoccer.com. January 13, 2022 . Retrieved January 14, 2022.Sigal, Jonathan (March 21, 2022). "Team of the Week presented by Audi: Charlotte FC make history, USMNT & Canada internationals star in Week 4". MLSsoccer.com . Retrieved March 24, 2022. Kennedy, Paul (October 13, 2022). "Crowd Count: MLS attendance tops 10 million for first time". Soccer America. Archived from the original on October 28, 2022 . Retrieved March 17, 2023. Concacaf Champions League 2022 draw: MLS teams learn Round of 16 matchups". mlssoccer. December 15, 2021 . Retrieved December 28, 2021. While every one of the league's original clubs, founded in 1996, have redesigned their crests, and a further four have also done so, the Sounders did not embark on their rebrand intent on a radical change meant to mark a new way forward like their identity-shifting peers. They had no putrid history to put behind them, new ownership ushering in a new era or desire to position themselves as a more "authentic" version of the same club they have always been.