Full-Frame Mirrorless camera with 24.2MP high-resolution, 10fps continuous shooting, ultra-fast and precise AF performance and 4K HDR movie recording in a compact body. With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. The Alpha 7 III is Sony's entry-level model of their recently developed full-format hybrid cameras. It takes advantage of general technological advancements such as faster performance, more detailed image capture, wireless connectivity. It is close to the Sony Alpha 9 in terms of image quality, which has been released a few months prior to Alpha 7's release. Compared to Alpha 9, the 3rd generation Alpha 7 is a bit more limited on certain aspects like continuous shooting in burst-mode, screen brightness and durability. Yet it should be noted that its performance is more than enough for the lovers of good photography! Moreover, this camera has a lower price than Alpha 9 to make the hobby more accessible. Sensitivity & Autofocus My goal at that time was to make sure I took the best shot of every athlete passing through me. Being situated at the near-end part of the race course meant athletes wouldn’t be crowded and I’d get a single shot of everyone. Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-315, for more reliable autofocus in dark scenes. Eye AF revolutionizes portraiture The Sony Alpha 7 III's full-format Exmor R CMOS sensor uses a sensitivity range from ISO 100 to 51,200 (expandable to ISO 204,800). This is a much higher value than the previous model, the Sony Alpha 7 II (up to ISO 25,600 only previously). Autofocus uses up to 693 AF points to choose the area to focus on, covering 93% of the frame. Solid Improvements

AF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go. If you’re here for the nitty-gritty new features of the brand’s latest action cam, you can see all the specifics in this article. Approx. 15-stop dynamic range7 at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. It also has full-pixel fast focusing for sharp focus even with fast-moving subjects. There’s a Product Showcase mode for smooth livestreaming and product showcasing. It’s also equipped with three-axis mechanical stabilization for a smooth and steady shot.Register up to 30 frequently used items on the new My Menu for instant recall. You can create and customise an optimal menu for your own convenience.

The camera will fine-tune the exposure for different skin tones to deliver a clear and glowing complexion in every frame. Larger 'Z'-series (NP-FZ100) battery from α9 and α7R III that is rated at 710 shots ( CIPA measurement) - offering the world's longest battery life of any mirrorless camera For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode. 4D FOCUS—AF performance evolvesAn advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes. Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant. ne-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for SNS sharing. Just install a PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices. a b Carey Rose, Rishi Sanyal, Dan Bracaglia (23 April 2018). "Sony a7 III Review". DPReview . Retrieved 20 August 2018. {{ cite web}}: CS1 maint: multiple names: authors list ( link) In continuous “Hi+” mode. Max. fps depends on camera settings. UHS-II compatible SDXC memory card required.