And the timing couldn’t be better for the cider firm. With a reportedly hot summer on the way, IRI data has predicted that sales of fruit cider are set to spike with the sun, with Kopparberg likely to see more uplift than other cider brands. Rob Salvesen, head of marketing at Kopparberg, said: “Our consumers are at the heart of everything we do, and any flavour innovation is always rooted in giving our fans new, exciting and trending flavours.

This promotion is provided by Cider of Sweden Ltd t/a Kopparberg UK whose registered office is TOG Building, 1 Aire Street, Leeds, LS1 4PR, United Kingdom (“we”, “our”, “us”, the “Promoters”). This promotion runs from 12:00:00PM GMT on 06/10/23 until 12:00:00PM GMT on 13/10/23 (the “Promotion Period”)Rob Salvesen, head of marketing at Kopparberg, said: “Strawberry & Lime has been one of the brand’s most successful variants since it landed in the UK. And because of this, we wanted to put a spin on our famous strawberry flavour that we know our fans love with the introduction of Pineapple and Mango. This promotion runs from 09:00:00PM GMT on 15/09/23 until 12:00:00PM GMT on 15/10/23 (the “Promotion Period”) One winner will be selected fairly and at random from all valid entries during the Promotion Period. Insofar as permitted by law, the Promoters, its agents, and distributors will not in any circumstances be responsible or liable to compensate the winners or accept any liability for any loss, damage, personal injury or death occurring as a result of entering or taking up the Prize. Nothing in this clause shall limit the Promoter’s liability in respect of; (a) death or personal injury arising out of its own negligence; or (b) liability arising out of the Promoter’s fraud.

Entries will be ineligible for this promotion if they are incomplete; fail to meet the Entry Requirements; are found to be using multiple accounts to enter; are produced by automated or bulk means; violate the rights of any other person or entity; are received outside of the Promotion Period; contain anything considered to be defamatory, obscene, offensive, promote violence or discrimination or otherwise are considered to be of an unsuitable nature. By entering, participants agree that any material submitted belongs to them and does not violate any law or infringe the rights of any third party, including without limitation, any intellectual property rights. Peach as a flavour has been trending across social media and our limited-edition Summer Punch delivers the goods when it comes to flavour and summer vibes.” Promoter: Cider of Sweden Ltd t/a Kopparberg UK, The Office Group, No. 1 Aire Street, Leeds, LSI 4PR, United KingdomThe Promoters reserve the right to verify any entrant, including their age (via means of photographic identification), before awarding a prize and refuse to award the prize or withdraw prize entitlement where there are reasonable grounds to believe there has been a breach of these terms and conditions or any instructions forming part of this promotions Entry Requirements or otherwise where a participant has gained unfair advantage in participating in the promotion or won using fraudulent means. The addition of two new flavours for Kopparberg couldn’t have come at a better time for the brand as IRI Marketplace data found a rise in demand for fruit cider flavours, with Kopparberg predicted to uplift sales more than any other brand. Prizes are not transferrable and cannot be exchanged for cash. In the event of unforeseen circumstances, the Promoter reserves the right to substitute a prize, or part of a prize, for an alternative of equal or greater value.