Production of Love Hearts began in 1954, 26 years after the formation of Swizzels Ltd. The company was initially in factory premises at Star Lane, Canning Town, London, moving later that year to a larger premises at Drivers Avenue, Plaistow, London. During the Blitz in 1940, production relocated to a disused textile mill in New Mills, Derbyshire, where it is still located. The main ingredients in Love Hearts include sugar, dextrose, corn syrup, and magnesium stearate. They are suitable for vegetarians and are gluten-free. Gift cards can only be redeemed at Krispy Kreme UK retail stores, excluding Bentalls and Selfridges concession stores. Film and Pop Culture: Love Hearts have made appearances in various films, TV shows, and popular culture references, often as symbols of love and nostalgia. Colours and flavours

The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into. WAYNE AND COLEEN – THE NATION'S SWEET HEARTS". ResponseSource Press Release Wire . Retrieved 31 October 2022.

ASDA Looks For Sweet Success With New Whatevers". Asda Stores Ltd. 26 April 2006. Archived from the original on 22 November 2011. Any entry will be forfeited if the promoter cannot view the entry image due to the Social Media profile being set to private. Closing date for entry to the Love Hearts x Krispy Kreme competition is midnight, Sunday 14th February 2021.

Employees of Swizzels Matlow Limited or their family members or anyone else connected in any way with the competition or helping to set up the competition shall not be permitted to enter the competition. The competition is open to residents of UK, Republic of Ireland, Isle of Man and Channel Islands. d) Any third-party failure that results in the interruption or cancellation of the Competition and/or any Prize that may be associated with the Competition.The taste of each sweet is slightly tart and fizzy, and they have a hard, chalky texture. Limited Editions Love Hearts are a British sweet manufactured by Swizzels Matlow in Derbyshire, England, UK. They were introduced in 1954 with the name "Sweet Hearts", and made available in cylindrical rolls, which are still popular today. However, their true origin lies in the Victorian era, and they are based on conversation lozenges from this period, which were invented by Joseph Dobson, who sold them in his Yorkshire shop, which was established in 1850. Can you still buy Love Hearts? UK supermarket Asda produce a brand of sweets called 'Whatevers', in the style of Love Hearts, but with a range of British colloquial terms. [7] The sweets are also manufactured by Swizzels Matlow. [8] See also [ edit ]