Fun, wit, quirky, desi and an apt product placement, sum up 40 years of Hajmola advertising journey. The brand is winning hearts through digital now and we couldn't help but revisit its past. Since Hajmola is made up of several natural substances that have many health advantages and are also part of our usual diet, ingesting it once in a while within appropriate limits may be safe during pregnancy. The flavor of Hajmola is very addictive. Chewing one to two tablets is just not enough. The thought of Hajmola itself makes you salivate and crave for it. You want to pop at least 4 to 5 pieces to satiate your taste buds. Hajmola can also be good childhood food. Young mothers can substitute the regular sugar-coated candies with this herbal dose.

It is a common sight to watch Indian hosts serve Hajmola to their guests after a sumptuous feast to ease digestion. Sea salt, sometimes called bay salt, is a product of the evaporation of salt water. When compared to refined salt, it may be deeper in color. Sea salt helps the body digest food by getting the salivary glands to work by helping the body make gastric juice. It also reduces constipation by avoiding buildup in the digestive system 4.

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Dabur Hajmola is a digestive tablet that enhances the working of the digestive system. It contains a mixture of traditional Indian culinary herbs, spices, and edible salts that improve digestion. It comes in various flavours and is ideally taken after meals.

Cumin is most frequently used to treat indigestion. In fact, recent studies have shown that cumin may help stimulate normal digestion 6. For example, the activity of digestive enzymes could be increased, which would speed up the digestion process. Similarly, cumin stimulates the liver to produce more bile. Bile aids in the breakdown of fats and the absorption of certain nutrients. 8. Navsadar The recommended dosage is 2 tablets daily for adults and 1 tablet daily for kids 10. However, pregnancy changes everything. Almost immediately after seeing two lines on the pregnancy test, you will need to adjust the amounts of many things you were previously taking.Big B helped the brand tell a different narrative in a quirky manner and is claimed that bringing him on board was a brilliant move by Hajmola as everyone related to it from heart and soul. His playful persona in the commercials made the brand revamp a successful strategic decision. During the time it was occupying 75% of the digestive market, Dabur itself being at the helm of the category. DryPen in 2009 quoted K.K. Rajesh, executive vice-president, Dabur saying, “With a category penetration of close to 80% (which means eight out of every 10 Indians have used digestive tablets), the company claims that around 20 a million Hajmola tablets are consumed every day in India.”

Hajmola contains a number of ingredients with therapeutic properties. Hajmola can be helpful during pregnancy, as long as it is used in a responsible way. Long Pepper – Pippali – Piper longum – It improves digestion strength, causes purgation, useful in piles, abdominal tumor, indigestion etc. Hajmola comes in many exciting flavors such as Hajmola Regular, Hajmola Anardana (Pomegranate), Hajmola Chatcola, Hajmola Imli (Tamarind), Hajmola Pudina (Peppermint), and Hajmola Chatpati Hing.

Chaudhary observed that Hajmola is not short-sighted in its marketing campaigns and has managed to bring in an amalgamation of everything that is happening, both at the local level as well as international level, to our notice. Starting from Election Campaigns, to World Cup 2019, to trending memes of social media, timely puns to the nostalgic threads, their campaigns cover all areas, and they don't miss a step. Their glocal approach has managed to win hearts as they take international issues and mould them to appeal to the local audience so that they can resonate with the same. Their pricing is low enough for the diverse economic groups of the country, earning them high brand loyalty. As a result, the brand has observed 50% growth in just a span of the last six months, making it a top contender to take over FMCG brands in the health drinks market.