might value your service the most (is in the most pain), has the buying power to pay what you want (money), and can be found world. However, if this book helps just one entrepreneur avoid suffering as I did, keep their business open, or accomplish their This is the exact Grand Slam Offer we used with our software business that serves agencies. The numbers can become Let’s say you have a perfect market, but no way of finding the people who comprise it. Well, making a Grand Slam Offer The Phrase “The Pain Is The Pitch” Is One I Often Use While Coaching Sales Teams. They Will Almost Always Buy What You Are Offering If You Can Accurately Articulate The Pain A Prospect Is Feeling. For Us To Solve A Painful Problem And Charge Money For Our Solution, A Prospect Must Have A Painful Problem.

Step #1: Identify Dream Outcome: When thinking about the dream outcome, you need to determine what your customer experiences when they arrive at the destination. A good friend of mine, Lloyd, owned a software business that served newspapers for almost a decade. They set up digital the agreement. It is what begins the process of getting customers and making money. It is the first thing any new customer will

Somehow, in the transition between “passionate to help others” and “owning my first business,” we gradually realized that

I have a saying I use to train sales teams “The pain is the pitch.” If you can articulate the pain a prospect is feeling succeeding in business. Much to the disappointment of the idealists on the sidelines, succeeding in business means getting

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the audio version and see for yourself. You might find it as valuable as I have (as someone who struggles to stay focused). I took two days to talk this book This book is my attempt to share that skill with you, with a specific focus on building Grand Slam Offers, so you can