It’s not enough for CHROs to understand the value of digital marketing techniques; they also need marketing expertise to help implement their strategy. But organizations can’t have a “talent-centric” strategy without up-to-date collaboration tools, HR analytics, and mobile technologies to help them pursue, attract, hire, and retain the best talent.

On the other, we see that social media activities by workers and candidates can enhance a company’s brand and provide insight into individuals who are — or can become — influencers in the social media sphere. This book provides tips and tricks for creating an engaging employee experience from the get-go, prioritizing employee well-being and health, navigating the recent wave of resignations, and implementing better hiring practices. It gives employees access to HR apps that are relevant, personalized, social, and accessible on the devices of their choice. A carefully crafted job description — and job postings based on it — are critical to bringing the best people onboard.

If your workforce is unhappy or unsettled, it could be because you haven’t given HR enough attention.

You’ll gain much more insight into your candidates by gaining their trust first, as opposed to diving into a question they may view as off-putting at best. Top CHROs apply the same processes to the workforce, sampling workforce sentiment via internal and external social networks, to understand what helps employees succeed — and what holds them back.It covers: practical steps to boost employee engagement with your company or team; how to engage different generations of employees; the keys to reduce voluntary employee turnover; practical tools to help retain and engage your employees; processes that will boost employee retention and productivity; hiring the best fits from the start; and much more.