After receiving the Panel’s provisional decision, the company said they were planning to change the packaging and asked to meet the Panel in person to discuss their new design.

The company stated they did not wish to limit themselves to placing a warning about alcohol consumption through the drink responsibly icon. Further to this, we concluded that the non-resealable nature of the high strength 500ml can in combination with the absence of a sharing message meant the product was likely to encourage immoderate consumption. The Panel was concerned that highlighting “9%” in prominent red type emphasised the higher strength, and was further concerned that this might appeal particularly to those who were vulnerable, in this case because of their drinking.

They concluded that this presentation went beyond giving factual information and gave undue emphasis to the higher strength of the product. The company firstly stated they did not believe the information ‘9%’ was misleading to the average beer consumer.

They said they would like to continue to communicate that information, also because they wanted to allow consumers to have a choice in the diverse offer of beer, including both light, mainstream, strong and super strong lagers. f) A drink, its packaging and any promotional material or activity should not in any direct or indirect way encourage illegal, irresponsible or immoderate consumption, such a drink-driving, binge-drinking or drunkenness. The “9%” appeared in large red type and was a prominent element of the design which emphasised the higher strength which might appeal particularly to those who were vulnerable, in this case because of their drinking.T: The overall taste has slight hints of sweetness along with notes of apples, adjunct malts and alcohol, the latter of which lingers through the finish. Zabranjeno je kopiranje, reprodukovanje ili distribuiranje tekstova, slika i drugih sadržaja sa ove stranice bez izričitog pismenog odobrenja vlasnika autorskih prava.

A product’s lower alcoholic strength may be emphasised proportionately when it is below the average strength for similar beverages.i tried it once at a party many years ago where several of my friends got wiped out by its strength, although they all noted that it didn’t taste as bad as you would think.

The Portman Group’s Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks applies to all pre-packaged alcoholic drinks and the promotional activities of all drinks producers.They said they also planned to add “best served shared”, which they said was a common and approved market practice. of 6% and is produced using 100% apple, resulting in a rich apple flavour and crisp aroma making it the perfect refreshment. We maintain our competitive advantage by constantly introducing the latest and most innovative technologies. It is our mission to provide the highest quality products and services based on our experience, modern machinery and expertise. The Panel is drawn from a range of civic society who has worked in education, youth work, charity, criminal justice, health, marketing, hospitality and the alcohol industry.