The PATTERN collection will start on a front-of-store fixture in over 100 Boots locations, then will expand inline at over 600 stores throughout the country in early August. With 85% of the UK population within 10 minutes of a Boots store, PATTERN will ensure access to quality products nationally. By following these dos and don’ts, you can ensure that your hair looks its best when using Pattern Styling Cream. Maximizing Your Results with Pattern Styling Cream By following these tips, you can maximize your results and achieve beautiful, healthy-looking hair with Pattern Styling Cream. How to Choose the Right Pattern Styling Cream for You Pattern Styling Cream is made with nourishing ingredients such as shea butter, avocado oil, and aloe vera, which help strengthen, moisturize, and protect hair from damage. PATTERN Beauty joins over 500 beauty brands available at Boots, more than anywhere else on the high street

To ensure you get the best results from Pattern Styling Cream, there are a few dos and don’ts to keep in mind: From starring in some of the most iconic sitcoms (Girlfriends, we’re looking at you) to empowering our hair care routine, Tracee Ellis Ross took it upon herself to fill the gap in the curly and coily market – leaving no strand behind. Built off the passion of discovering products that gave her hair the support it needed to be its true self, the founder put the magnifying glass on finding suitable products that did her and her communities hair justice. The result? Pattern Beauty by Tracee Ellis Ross. Reduced frizz: The nourishing ingredients in Pattern Styling Cream help tame frizz and flyaways, leaving hair looking sleek and polished. By considering these factors, you can find the perfect Pattern Styling Cream for your hair needs. Conclusion: Achieving Beautiful Hair with Pattern Styling Cream Water (Aqua, Eau), Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Glycerin, Ceteareth-20, Polysorbate 60, PEG-40 Hydrogenated Castor Oil, PEG-120 Methyl Glucose Dioleate, Cocos Nucifera (Coconut) Oil, Phenoxyethanol, Hydroxyethylcellulose, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Theobroma Cacao (Cocoa) Seed Butter, Fragrance (Parfum), Disodium EDTA, Citric Acid, Ethylhexylglycerin, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Sodium Sulfite, Potassium Sorbate, Cocos Nucifera (Coconut) Fruit Extract, PEG-60 Hydrogenated Castor Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Phenethyl Alcohol, Caprylyl Glycol, Caryodendron Orinocense Seed Oil, Hydrolyzed Wheat Protein\nBy following these tips, you can achieve beautiful, healthy-looking hair with Pattern Styling Cream. The Benefits of Using Pattern Styling Cream

One of the best things about Pattern Styling Cream is that it is suitable for all hair textures, from tight coils to loose waves. It works by providing hold and definition to curls without weighing them down, making it perfect for creating natural-looking styles that last all day.

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Pattern Styling Cream comes in a variety of different formulas, each designed to meet different hair needs. Here are a few things to consider when choosing the right Pattern Styling Cream for you: Moisturizing: Shea butter, avocado oil, and aloe vera provide deep hydration to hair, helping to prevent damage and breakage.

Water (Aqua, Eau), Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Glycerin, Ceteareth-20, Polysorbate 60, PEG-40 Hydrogenated Castor Oil, PEG-120 Methyl Glucose Dioleate, Cocos Nucifera (Coconut) Oil, Phenoxyethanol, Hydroxyethylcellulose, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Theobroma Cacao (Cocoa) Seed Butter, Fragrance (Parfum), Disodium EDTA, Citric Acid, Ethylhexylglycerin, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Sodium Sulfite, Potassium Sorbate, Cocos Nucifera (Coconut) Fruit Extract, PEG-60 Hydrogenated Castor Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Phenethyl Alcohol, Caprylyl Glycol, Caryodendron Orinocense Seed Oil, Hydrolyzed Wheat Protein

Talia Gutierrez, beauty assistant

Pattern Styling Cream is a versatile hair styling product that is specially designed for coily and curly hair types. It is a medium-hold cream that helps define curls and tame frizz, leaving hair looking and feeling soft, smooth, and well-groomed. PATTERN Beauty, the award-winning hair care brand designed to exceed the beauty needs of the curly, coily and tight-textured hair community, is debuting online and in-store in the UK with British beauty and health retailer Boots (on 29 June 2022).