Our Intensive Purple Shampoo is a new addition to the John Frieda Blonde Range range. This ultra-violet pigmented intensive shampoo instantly transforms even the most stubborn brassy tones into cooler, brighter blonde in just one wash. In term of how often you use this purple shampoo, we recommend using weekly or as needed to reach your desired level of cool tones. Our Radiant Red Boosting range enhances red tones with every use, giving you bright, vibrant colour for longer. Red and copper tones are preserved, so you can enjoy the vibrant red hair you love for even longer. Our Radiant Red range, infused with Pomegranate Extract and Vitamin E, helps to seal in moisture, leaving hair bright, soft, and smooth with intensely radiant colour. Both blue and purple shampoos are used to color-correct dyed or lightened hair. You may be familiar with purple shampoo, which counteracts the yellow tones that create a brassy look in color-treated blonde hair. Blue shampoo achieves a similar purpose but for brunette hair.

Brunette hair has more melanin than blonde strands, when it's lightened (in the salon or by the sun) the pigment is removed, resulting in a warmer or copper tone. Which may be perfect for the summer months but if copper isn't what you are going for, then a blue shampoo may be your answer. Transform dull grey to shimmering silver! This collection for grey hair is designed to smooth and moisturise grey strands, care for your hair and neutralisebrassy tones for a youthful, radiant shine. Formulated with SilverGloss Technology to moisturise and polish silver strands. Safe for colour-treated andchemically-treated hair. After ringing out excess water, massage Blue Crush shampoo into damp hair. Immediately wash hands after applying. Leave on 2-3 minutes. Rinse well. For more intense results & to fight stubborn brassiness, leave shampoo on hair up to 5 minutes.Create deeper, richer brunette tones, and add lustrous colour to natural and colour-treated brunette hair as you cleanse. Our Midnight Brunette range is formulated with cocoa and Evening Primrose Oil; this formula restores and enriches your brunette tones, leaving your hair cleansed, silky, smooth and soft.

Our Brazilian Sleek Frizz Immunity Shampoo for frizzy, medium to coarse hair tames unruly frizz for long-lasting sleekness. Our Brazilian Sleek range isinfused with Keratin Drops and leaves your hair smoother, softer, more manageable, and resistant to frizz. The result is a sleek, glossy style that lasts, withup to 72 hours of humidity protection. Apply blue shampoo to wet hair in the shower. Lather it around, focusing on the color-treated sections, and allow it to sit for three to five minutes. Then rinse it out and use a conditioner like you normally would. Some blue shampoos call for using gloves to avoid getting the color on your skin, but most will wash clean from your hands when you rinse your hair. Benzyl Salicylate, Dipropylene Glycol, Ethyl Vanillin, Ethylene Brassylate, (cis & trans)-Tetrahydro-2-isobutyl-4-methylpyran-4-ol, Methyldihydrojasmonate, Hexyl Cinnamal, Hexyl Salicylate, Isocyclemone E, Linalool, Linalyl acetate, alpha,beta,2,2,3-Pentamethylcyclopent-3-ene-1-butanol, Amber Decatriene. Our Violet Crush Purple Shampoo is suitable for everyday use to keep your blonde from turning brassy. This is the best purple shampoo for neutralising brassy tones without over-toning. So if you’ve never used purple shampoo before, this is a great place to start.Bring out the best of your waves and curls with our curl-loving frizz-defying formulas. Hydrate, define and enhance your natural waves, coils and curls to leave your hair looking smooth, defined and frizz-free. The range also includes shampoo for curly hair, as well as conditioner for curly hair, Curl Defining Crème, Daily Styling Spray, Nourishing Crème Oil and Ultra Nourishing Deep Conditioner. Dream Curls’ super-hydrating formula intensely moisturises and detangles curly hair for visibly-healthy curls and coils. For dry, damaged, frizzy hair in need of repair, our Miraculous Recovery collection nourishes and smooths for healthier-looking and feeling hair. Expertly-formulated with Anti-Damage Technology and nourishing oils, this range helps visibly repair damage, reduce frizz and help to seal split ends for shiny, smooth, hydrated hair.