Rare Beauty carefully crafted the formula for two years with the goal of "[creating] a wide range of shades that would be flattering on all skin tones," says Cynthia Di Meo, Rare Beauty's Global Stylist. That includes eight colors that range from browns to pinks to peaches. (Many can even find a complementary shade to the Rare Beauty liquid blushes.) Like its blushes and concealers, you can shop cutesy names like Wonder and Hope. Di Meo personally enjoys the warm rosy tones of Delight and Serenity. Or, channel Selena, herself, who wears the bright, fun shade Happy in the campaign. GH Beauty Director April Franzino enjoyed the high-pigment payoff of deeper shades like berry-tinted Affection; a rarity for lip oils, which tend to be sheerer. But here’s the thing: This Rare Beauty lip product launch isn’t your typical glossy, clear lip oil. The texture is distinctive — you have to feel it to fully understand —and the color payoff is rich. These qualities grabbed our attention when product samples landed our desks at the WWD offices a month ago, and we’ve been testing this lip oil ever since. Our testing review includes all the details you need to determine if Rare Beauty’s Soft Pinch Tinted Lip Oil is worth incorporating in your lip color wardrobe, plus more information on the formula’s key ingredients, color payoff, and wear time throughout the day. It’s different from other lip oils because the transformative texture is unlike anything I have experienced in a lip oil. When applied, it goes on like a jelly but transforms into a hydrating formula. It’s special! Most lip oils I have tried have a smaller shade range because it’s hard to develop, but it was really important to us to create a wide range that would be flattering for any skin tone. Which shade of lip tint is your favorite right now and why? WONDER: Water (Aqua/Eau), Diphenyl Dimethicone, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Hydrogenated Polyisobutene, Glycerin, Dipropylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Sorbitan Isostearate, Polysorbate 60, Pentylene Glycol, Phenoxyethanol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Menthoxypropanediol, Ceteareth-20, Squalane, Fragrance (Parfum), Simmondsia Chinensis (Jojoba) Seed Oil, Stevioside, Helianthus Annuus (Sunflower) Seed Oil, Ethylhexylglycerin, Ammonium Polyacrylate, Aluminum Hydroxide, Butylene Glycol, Gardenia Florida Fruit Extract, Nelumbo Nucifera Flower Extract, Nymphaea Odorata Root Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Salicylate, Limonene, Eugenol, Titanium Dioxide (CI 77891), Red 33 (CI 17200), Yellow 6 (CI 15985), Yellow 5 (CI 19140), Red 28 (CI 45410), Blue 1 (CI 42090).

HAPPY: Water (Aqua/Eau), Diphenyl Dimethicone, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Hydrogenated Polyisobutene, Glycerin, Dipropylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Sorbitan Isostearate, Polysorbate 60, Pentylene Glycol, Phenoxyethanol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Menthoxypropanediol, Ceteareth-20, Squalane, Fragrance (Parfum), Simmondsia Chinensis (Jojoba) Seed Oil, Stevioside, Helianthus Annuus (Sunflower) Seed Oil, Ethylhexylglycerin, Ammonium Polyacrylate, Aluminum Hydroxide, Butylene Glycol, Gardenia Florida Fruit Extract, Nelumbo Nucifera Flower Extract, Nymphaea Odorata Root Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Salicylate, Limonene, Eugenol, Titanium Dioxide (CI 77891), Yellow 6 (CI 15985), Red 28 (CI 45410), Red 33 (CI 17200), Yellow 5 (CI 19140), Blue 1 (CI 42090). You agree to indemnify and hold Space NK (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party. For any content that you submit, you grant Space NK a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. HAPPY: WATER (AQUA/EAU), DIPHENYL DIMETHICONE, DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OCTYLDODECANOL, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, HYDROGENATED POLYISOBUTENE, GLYCERIN, DIPROPYLENE GLYCOL, CETYL PEG/PPG-10/1 DIMETHICONE, SORBITAN ISOSTEARATE, POLYSORBATE 60, PENTYLENE GLYCOL, PHENOXYETHANOL, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, MENTHOXYPROPANEDIOL, CETEARETH-20, SQUALANE, FRAGRANCE (PARFUM), SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, STEVIOSIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ETHYLHEXYLGLYCERIN, AMMONIUM POLYACRYLATE, ALUMINUM HYDROXIDE, BUTYLENE GLYCOL, GARDENIA FLORIDA FRUIT EXTRACT, NELUMBO NUCIFERA FLOWER EXTRACT, NYMPHAEA ODORATA ROOT EXTRACT, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, BENZYL SALICYLATE, LIMONENE, EUGENOL, TITANIUM DIOXIDE (CI 77891), YELLOW 6 (CI 15985), RED 28 (CI 45410), RED 33 (CI 17200), YELLOW 5 (CI 19140), BLUE 1 (CI 42090).If you like a clear, shiny topcoat with a hint of sparkle as a finishing touch on your lips, this is the lip oil for you. Though it comes in a totally clear shade, five out of the six shades feature a translucent base with tons of fine sparkle running through it that looks beautiful and reflective on the lips. We didn’t notice a gritty texture from the glitter, but it’s worth noting that some online reviewers have said they can feel the fine glitter particles on their lips. JOY: Water (Aqua/Eau), Diphenyl Dimethicone, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Glycerin, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Hydrogenated Polyisobutene, Dipropylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Sorbitan Isostearate, Polysorbate 60, Pentylene Glycol, Phenoxyethanol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Menthoxypropanediol, Ceteareth-20, Squalane, Fragrance (Parfum), Simmondsia Chinensis (Jojoba) Seed Oil, Stevioside, Helianthus Annuus (Sunflower) Seed Oil, Ethylhexylglycerin, Gardenia Florida Fruit Extract, Nelumbo Nucifera Flower Extract, Nymphaea Odorata Root Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Salicylate, Limonene, Eugenol, Titanium Dioxide (CI 77891), Yellow 6 (CI 15985), Red 28 (CI 45410), Blue 1 (CI 42090).

Nikki Chwattis the Style Commerce Editor for WWD and Footwear News, where she both writes and edits stories on the latest clothing, accessory, and shoe must-haves. As a New York City resident, she’s garnered a love for handbags, shoes, and garments as well as beauty and skincare products that will keep her skin protected during the changing seasons. As a result, she has tested many beauty products — including this lip oil from Rare Beauty in Affection and Serenity color shades — to see which ones work agree for her skin and hair type, and which may work better for others with different needs. These new Rare Beauty Lip Oils are an instant hit with me and I can see them being a sell out success straight away. GLAMOUR-appproved: As soon as the Rare Beauty lip oils landed on my desk, I was hooked. I'm religiously applying them on every office day, and guess what? By the time I return from my 9-5, my lips are still pillow-soft and have a subtle hint of colour (having withstood sipping on an abnormal amount of coffee too). My go-to shade would have to be Honesty, which is a lovely warm-toned nude. – Denise Primbet, GLAMOUR's Beauty Commerce Writer.Chances are, you’ve heard of this popular product—it was one of the first lip oil formulas on the market. Available in 10 lightly-tinted shades that all feature a unique, subtle scent, it’s an excellent formula for popping into your bag and applying on the go. It’s lightweight, smooth, and easy to swipe on using the large doe-foot applicator, and we appreciate that it’s not gloopy. Though some shades are more pigmented than others, most of them leave a hint of healthy-looking color on the lips without being so pigmented that you need to be super careful while applying. It looks beautiful on bare lips or applied over a lip liner to create a full-looking pout. HOPE: WATER (AQUA/EAU), DIPHENYL DIMETHICONE, DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OCTYLDODECANOL, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, HYDROGENATED POLYISOBUTENE, GLYCERIN, DIPROPYLENE GLYCOL, CETYL PEG/PPG-10/1 DIMETHICONE, SORBITAN ISOSTEARATE, POLYSORBATE 60, PENTYLENE GLYCOL, PHENOXYETHANOL, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, MENTHOXYPROPANEDIOL, CETEARETH-20, SQUALANE, FRAGRANCE (PARFUM), SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, STEVIOSIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ETHYLHEXYLGLYCERIN, AMMONIUM POLYACRYLATE, ALUMINUM HYDROXIDE, BUTYLENE GLYCOL, GARDENIA FLORIDA FRUIT EXTRACT, NELUMBO NUCIFERA FLOWER EXTRACT, NYMPHAEA ODORATA ROOT EXTRACT, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, BENZYL SALICYLATE, LIMONENE, EUGENOL, TITANIUM DIOXIDE (CI 77891), YELLOW 6 (CI 15985), RED 33 (CI 17200), RED 28 (CI 45410), YELLOW 5 (CI 19140), BLUE 1 (CI 42090). WONDER: WATER (AQUA/EAU), DIPHENYL DIMETHICONE, DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OCTYLDODECANOL, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, HYDROGENATED POLYISOBUTENE, GLYCERIN, DIPROPYLENE GLYCOL, CETYL PEG/PPG-10/1 DIMETHICONE, SORBITAN ISOSTEARATE, POLYSORBATE 60, PENTYLENE GLYCOL, PHENOXYETHANOL, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, MENTHOXYPROPANEDIOL, CETEARETH-20, SQUALANE, FRAGRANCE (PARFUM), SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, STEVIOSIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ETHYLHEXYLGLYCERIN, AMMONIUM POLYACRYLATE, ALUMINUM HYDROXIDE, BUTYLENE GLYCOL, GARDENIA FLORIDA FRUIT EXTRACT, NELUMBO NUCIFERA FLOWER EXTRACT, NYMPHAEA ODORATA ROOT EXTRACT, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, BENZYL SALICYLATE, LIMONENE, EUGENOL, TITANIUM DIOXIDE (CI 77891), RED 33 (CI 17200), YELLOW 6 (CI 15985), YELLOW 5 (CI 19140), RED 28 (CI 45410), BLUE 1 (CI 42090).

Adam Mansuroglu is the Director of Commerce for Fairchild Media Group, both writing and top editing stories in WWD’s Shop vertical. Prior to his current role, the Brooklyn native has covered men’s and women’s fashion, footwear, beauty, and lifestyle trends for over 12 years. His writing and reporting has been featured in a number of publications such as Cosmopolitan Magazine, Men’s Health Magazine, and Out Magazine. From splurging at beauty stores to fix teen acne woes to years of previewing trending new products for editorial review, Mansuroglu has always thoroughly enjoyed testing the Rare Beauty Soft Pinch Tinted Lip Oil in color shades Joy and Happy, and he loved that just a tab of product can make his lips pop with color for over five hours. On your lips, Rare Beauty’s Soft Pinch Tinted Lip Oil has a slight sheen versus a high-shine effect you get from lip glosses. If you want a little more shine, simply wait for the initial shine to fade and layer on a gloss or balm. We were able to top off the lip oil with many different balms and glosses without misplacing the pigments.My all-time favourite would have to be (surprise-surprise) the DIOR Addict Lip Glow Oil, which I've been religiously repurchasing since my third year of uni. Lately, I've been particularly fond of the Rosewood shade, which is a perfect office-friendly pinkish nude for everyday wear. But if you're in the mood for a stronger pigment pay-off, I'd point you in the direction of the Rare Beauty Soft Pinch Tinted Lip Oil, which also doubles as a lip stain. And if you were to ask me about one of my recent go-tos for long-lasting moisture, I'd tell you all about the recently launched SAIE Glossybounce Hydrating Lip Oil – also a must if you're after a fragrance-free formula. that is, or may reasonably be considered to be, defamatory, libellous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation; Once the colour has set down, there is no transfer, so you can pretty much trust that your lip look is going to stay constant all day. It’s brilliant. We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when

INGREDIENTS/INGRÉDIENTS: ISODODECANE, SILICA, DIMETHICONE, METHYL TRIMETHICONE, DIISOSTEARYL MALATE, TRIMETHYLSILOXYSILICATE, DIPHENYL DIMETHICONE, MICA, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRYSTALLINE, SILICA SILYLATE, DISTEARDIMONIUM HECTORITE, C30-45 ALKYL DIMETHICONE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, SORBITAN ISOSTEARATE, PROPYLENE CARBONATE, PHENOXYETHANOL, CAPRYLYL GLYCOL, 1,2-HEXANEDIOL, PROPANEDIOL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ILLICIUM VERUM (ANISE) FRUIT EXTRACT, GARDENIA FLORIDA FRUIT EXTRACT, NELUMBO NUCIFERA (SACRED LOTUS) FLOWER EXTRACT, NYMPHAEA ODORATA ROOT EXTRACT, [+/- MAY CONTAIN/PEUT CONTENIR: TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), YELLOW 6 LAKE (CI 15985), IRON OXIDES (CI 77491), IRON OXIDES (CI 77499), RED 7 LAKE (CI 15850)]. Why we love it: Rare Beauty is constantly surprising us with exciting beauty launches, and the Soft Pinch Tinted Lip Oil is no exception. Having been announced just earlier this year, this unique lip oil has won the hearts of many content creators and editors, thanks to its hydrating formula and its staining finish. That's right, this lip oil also doubles as a lip tint, which will enhance your natural lip colour in the most gorgeous way. HOPE: Water (Aqua/Eau), Diphenyl Dimethicone, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Hydrogenated Polyisobutene, Glycerin, Dipropylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Sorbitan Isostearate, Polysorbate 60, Pentylene Glycol, Phenoxyethanol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Menthoxypropanediol, Ceteareth-20, Squalane, Fragrance (Parfum), Simmondsia Chinensis (Jojoba) Seed Oil, Stevioside, Helianthus Annuus (Sunflower) Seed Oil, Ethylhexylglycerin, Ammonium Polyacrylate, Aluminum Hydroxide, Butylene Glycol, Gardenia Florida Fruit Extract, Nelumbo Nucifera Flower Extract, Nymphaea Odorata Root Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Salicylate, Limonene, Eugenol, Titanium Dioxide (CI 77891), Yellow 6 (CI 15985), Red 33 (CI 17200), Red 28 (CI 45410), Yellow 5 (CI 19140), Blue 1 (CI 42090). Full disclosure: I've tested my fair share of lip care products and as I've come to realise, I'm a lip oil girlie through and through. If you had a peep inside my makeup bag, my office desk drawers, my work bag, or my bedside table, I can guarantee that you'd spot at least one. use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for WWD and Footwear News. She’s spent over five years researching, reporting on, and writing about the beauty industry for publications like Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She’s tested hundreds of products during her time as a beauty editor, so she’s well-versed in selecting the products that make a meaningful difference in your skin and hair. Sullivan tested each color shade of Rare Beauty’s new tinted lip oil, including her favorite color shade Hope. AFFECTION: Water (Aqua/Eau), Diphenyl Dimethicone, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Hydrogenated Polyisobutene, Glycerin, Dipropylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Sorbitan Isostearate, Polysorbate 60, Pentylene Glycol, Phenoxyethanol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Menthoxypropanediol, Ceteareth-20, Squalane, Fragrance (Parfum), Simmondsia Chinensis (Jojoba) Seed Oil, Stevioside, Helianthus Annuus (Sunflower) Seed Oil, Ethylhexylglycerin, Ammonium Polyacrylate, Aluminum Hydroxide, Butylene Glycol, Gardenia Florida Fruit Extract, Nelumbo Nucifera Flower Extract, Nymphaea Odorata Root Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Salicylate, Limonene, Eugenol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Yellow 6 (CI 15985), Red 33 (CI 17200), Red 28 (CI 45410), Yellow 5 (CI 19140), Blue 1 (CI 42090). JOY: WATER (AQUA/EAU), DIPHENYL DIMETHICONE, DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OCTYLDODECANOL, GLYCERIN, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, HYDROGENATED POLYISOBUTENE, DIPROPYLENE GLYCOL, CETYL PEG/PPG-10/1 DIMETHICONE, SORBITAN ISOSTEARATE, POLYSORBATE 60, PENTYLENE GLYCOL, PHENOXYETHANOL, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, MENTHOXYPROPANEDIOL, CETEARETH-20, SQUALANE, FRAGRANCE (PARFUM), SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, STEVIOSIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ETHYLHEXYLGLYCERIN, GARDENIA FLORIDA FRUIT EXTRACT, NELUMBO NUCIFERA FLOWER EXTRACT, NYMPHAEA ODORATA ROOT EXTRACT, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, BENZYL SALICYLATE, LIMONENE, EUGENOL, TITANIUM DIOXIDE (CI 77891), YELLOW 6 (CI 15985), RED 28 (CI 45410), BLUE 1 (CI 42090). And while I found the deep mauve-y color Delight flattering, I look forward to whenever Rare Beauty drops an even bigger range. "I got the shade Joy, which is an orange-y coral and not my favorite lip color to wear but it is wearable and can be natural," added Wnek.