We particularly liked this site because we felt more confident that the places we were looking at were authentic agriturismi and it allowed us to filter on places offering stays on a half-board basis. I will never forget the tale of when a dad arrived to collect his daughter and rang the front doorbell just as somebody opened a first-floor window and vomited onto his head. Conversely, if your competitors cut their budgets, seize the opportunity to deal them a killer blow… ‘Zero-based budgeting’ is good discipline here. With all due respect to Byron Sharp (whose book I still consider as narrow minded) these guys managed to deliver very complex concepts in a very insightful way.

Some of the world’s most effective ads have no discernable message at all… Advertising can work by creating ‘System 1’ connections too… ‘Have a break, have a Kit Kat’ connects the brand to a relevant consumption moment. We focus too much on individual personalisation and not enough on building shared, collective knowledge. Sadly for loyalty marketing fans, our analysis shows that regardless of the nature of the purchase decision, penetration is always the main driver of growth. By focusing on being present in the moment and accepting life as it comes we get in touch with our own becoming. They come as a result of repeated conditioning over time and being consistent with what you're saying to people.Yet seemingly insignificant things – music, casting, location or a telling detail in the performance – can have huge power. calculated your position so slowly, that the car was often 10m past the turning that you should have taken – especially disastrous when you are on a narrow one-way street with no easy means of turning back.

Co mi však kniha dala nejvíc, je to, že jsem v lecčem žil v mýtech a díky praktickým checklistům za některými články vím, na co si teď dávat pozor. But it also talks, again with proper evidence, about the role of these emerging channels not as substitutes for traditional media, but as complements. If you are an obsessive planner, try a test: tomorrow, look at your plan, and then at the end of the day see if it worked out.You can quickly become so efficient your brand goes out of business because you spend nothing on marketing.

This is increasingly how I am practicing living my life: with a minimum of routines and plans, allowing the present moment to dictate the future. Instead we see ourselves as fairly average people who would plan a trip like this just as you would, with a combination of online resources and a guidebook or two. If you don't have a sat-nav with European maps, then you will be considering renting a satnav with your hire-car. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. Spending in media that reaches lots of people using high quality creative delivers a 'signalling effect' that shows the value of the brand and engenders trust.Oh the mud… and despite the 2am mopping and cleaning session, our youngest still asked after he’d ventured downstairs the next morning, “why is everything in the kitchen sticky?